Today we’d like to introduce you to Denis Dzmitryieu.
Thanks for sharing your story with us Denis. So, let’s start at the beginning and we can move on from there.
Modus Apparel was founded in 2014 in Wisconsin and later was moved to Phoenix. I took notice of the brand back in 2018 when I was getting back in fitness after injuries. It fit my style and the quality of clothing was excellent. I acquired a business name and inventory in August of 2018 after I found out that it was for sale. I lived in Towson, MD at the time, but I was planning to relocate to Phoenix. I visited Arizona several times during 2016-17, and it was very different from anything on the East Coast. I moved here in December 2018 bringing the brand back “home”. We are still here in late March 2020. 🙂
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It is never a smooth road, no matter how it may seem from the outside. There were and there are always challenges. Fortunately, I met some great people along the way who helped me out on this journey. Here is the list of challenges that I can think of on top of my head:
-business development and finding places for events, brand presentation, or retail locations.
-being an expert in everything: design, photography, marketing, logistics, accounting, etc. The list goes on.
-unexpected expenses and budgeting: things always turn out to be more expensive than planned.
-finding the right help, team members, contractors, or experts in the field for various projects.
MODUS APPAREL – what should we know? What do you guys do best? What sets you apart from the competition?
Modus Apparel is a 100% online athleisure brand. We focus on athletic clothing for men and women that can be worn both to the gym and casually. MODUS is directly translated from Latin as “mode or way of doing something”. We like to think about it as a way of moving forward or never stopping on a path of improvement. The motto of the business is “Become the best version of yourself and inspire others to do the same”. The headline that is at the top of our IG page as well as in the header of every email that we send is “Workout. Loog is good. Join lifestyle”. By wearing Modus Apparel, people are inspired to workout; they look good or better; and they promote a lifestyle to others. There are three things I the proudest of:
-introduction of ENERGY LINE. Since I’m not the original creator of the brand MODUS, it took me some time to understand it’s core principles and products. It did not come without mistakes, but ENERGY LINE was something that introduced completely new colors and styles into the line-up and defined a new direction for the brand.
-brand evolution. In January 2020, I changed the look of the website to represent the direction of the brand. The original logo underwent a similar transformation: instead of a grey logo on white background, it is white with red accent on black background. This red accent stripe is how I want MODUS to standout from the crowd. I want it to be simple, premium quality, and instantly recognizable.
-the last thing that I’m the proudest of is everybody who I met along the way and who helped and contributed to the brand in the past year and a half. I always give credit where credit is due and firmly believe that each model, photographer, videographer, graphic designer, athlete, and gym owner deserves proper recognition.
What is “success” or “successful” for you?
In this particular business, I define success as the creation of something that people like and acknowledge. Of course, when stripped down, the main metric of business performance is profit which results from sales. In the world of online business and marketing, sales are made of numerous other metrics: visits to the website, referrals from social media sources, email click-through rate, post likes, video views, etc. However, at the end of the day, when your customers buy something and they genuinely like it and share it, then it, I consider it a success.
Contact Info:
- Website: https://www.modusapparel.com/
- Phone: 3022127778
- Email: info@modusapparel.com
- Instagram: https://www.instagram.com/modus_apparel/
- Facebook: https://www.facebook.com/ModusApparel/
- Twitter: https://twitter.com/Modus_Apparel
- Other: https://www.d3life.me/
Image Credit:
Chris Martin, Halle, Annastacia Stock, Claudia Patricia, Tyler, Angel, Tessa McCall, MDE Athletics, LA Fitness, Calvine, Natalia Pierce
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