Meet Arnold Guerrero of The Idealistic in Roosevelt Arts District

Today we’d like to introduce you to Arnold Guerrero.

The Idealistic was started in 2016 by Arnold and Steve Remenap. Arnold had spent years leading creative and strategy for both local and national ad campaigns within a number of Phoenix advertising agencies. Steve, having years of marketing and interactive experience as well, is the founder of Ideal-Networks, a thriving local IT company.

Not long after Arnold and Steve joined forces, The Idealistic was able to acquire Andy Gonzalez as Senior Art Director. The Idealistic is partnered closely with Galvez & Partners to offer full-service advertising to both the general and Hispanic markets.

Has it been a smooth road?
There are struggles in starting a new business, particularly in an industry like ours where the landscape changes so rapidly. As marketers, we have learned that new opportunities to reach our client’s audience appear regularly. Those that have the ability to leverage these new opportunities effectively will find the most success.

Thankfully our struggles have been good struggles to have, they’ve mostly come in the form of growing pains, such as knowing when to bring on extra creative help to keep our client’s needs met on a daily basis.

So let’s switch gears a bit and go into the The Idealistic story. Tell us more about the business.
We provide a full-service array of marketing and advertising initiatives to our clients. Our main focus is improving the health of our client’s organization and reaching their goals. Our creative sets us apart first and foremost, however it takes more than great creative to run a successful agency. Research and data inform creative, without it, you’re lost.

How do you think the industry will change over the next decade?
This is the big question because the way media is consumed will always change. In the 1970’s, a majority of people surveyed knew exactly what business was printed on the matchbook in their pocket. Today, we’re in an age with an untold number of avenues and methods to reach multiple segments of people within a single demographic.

Broadcast television audiences have been declining steadily. Radio is dead, we’ve all heard that, right? YouTubers are getting great engagement from younger demographics. Print? We love it but obviously, its footprint isn’t getting any bigger. Let’s not forget that there’s always a new social platform to explore.

To us, it is less important to know where “most” people are consuming their media and more important to know exactly where our client’s target(s) are consuming theirs. Some would be surprised to know that in many cases it is indeed still radio.

As for a specific shift and trend? Personally, I’m interested in learning how self-driving cars will affect the way people consume media.

Contact Info:

• Address: 214 E. Roosevelt Street
  Phoenix, AZ 85004
• Website: www.TheIdealistic.com
• Phone: (602) 269-3000
• Email: hello@theidealistic.com
• Instagram: www.instagram.com/beidealstic
• Facebook: www.facebook.com/beidealistic/
• Twitter: www.twitter.com/beidealistic

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