Today we’d like to introduce you to Amber Blom.
Amber, can you briefly walk us through your story – how you started and how you got to where you are today.
We noticed there was a lack of direction for entrepreneurs in the health and fitness industry to become successful at launching their career, whether it be in fitness modeling, as a personal trainer, coaches, etc. We started the FITposium conference in 2015 with 50 attendees and have grown it over the last few years to well over 200 attendees.
Our mission at FITposium is predicated on three pillars:
1-How to establish a brand
2- How to market a brand
3- How to profit from a brand
At our annual conference (the pinnacle event each year), we bring in the top professionals in the industry to share their best practices and tips on how to be successful. On top of that, we offer real life opportunities for fitness models. We hold a casting call for auditions for sponsorships, magazine features, ambassadors, commercial projects, etc. Beyond the conference, we are constantly pumping information out to our attendees each month and have created a very successful, supportive community. Success is based on the knowledge you have
Throughout our years of running the conference, we’ve had front row seats to see our attendees take a dream and turn it into reality. We’ve seen numerous businesses launch, and not only launch, but be wildly successful. We couldn’t be more proud of our FITposium family!
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not been a smooth road to be where we are today. Our initial conference launch was cancelled due to lack of attendees. It would’ve been easy to give up, but instead we looked at why we failed and corrected those things which allowed us to succeed when we launched it again.
We’ve not done everything perfect, but we learn from our mistakes along the way!
So let’s switch gears a bit and go into the FITposium International Conference + Expo story. Tell us more about the business.
Our attendees are in the business of helping others. They are trainers, coaches, models, gym owners in the business to help others in their health and fitness goals. It’s a true honor for us to support the entrepreneurs (our FItposium family) on their journey.
FITposium was founded in 2015 on 3 key ideas, how to establish a brand, market the brand and profit from the brand. We found there were many entrepreneurs in the health and fitness industry that had the dream of making a difference in people’s lives, but it was a side job because they couldn’t support themselves on the income. It’s our goal and purpose to provide the highest quality information, bring in the most successful entrepreneurs and foster a sense of community and support. Our annual conference, held in Phoenix, AZ, is the pinnacle event of FITposium where attendees from all over the country (and even from as far as Australia) come to learn from the best of the best. At the conference, the attendees can customize their day based on what they want to learn about. We have multiple tracks each hour of the day and attendees can choose which sessions they want to attend. Some of the topics we cover (too many to list all) is building a brand friendly social media, how to create a great content strategy, building a debt-free online business, how to build and scale a successful company, contract negotiations, lead generation using Facebook, etc.
Also at the conference, our attendees have the opportunity to audition for real life work through our partnership with magazines, supplement companies, clothing brands, etc. At the end of the conference, we announce the winners of each project, including the cover a magazine!
One of the most important pieces of success is connecting with the right people. At our conference, the attendees get to sit down face to face with magazine editors, casting directors, and art directors to show them their portfolio. The editor/directors review the portfolio and give feedback about what would make them more marketable, what images to add or take out, and any tips that would help get the work. Our attendees loved the portfolio review session!
What sets us apart from other conferences is our community, connections, and information we provide. Our goal is to walk step by step with our FITposium family through the process of launching their careers. We don’t just throw information at them and hope they succeed.
We are excited about this years’ conference, held Oct 5-7 in PHX, AZ. On Friday Oct 5th we’re having an expo open to the public. (If you’re an attendee, your ticket will automatically get you into the conference)
On Saturday Oct 6th will be our conference, we’ll announce the winners of the casting, and our VIP reception. On Sunday Oct 7th, we’ll have master mind classes where it’ll be hands on learning (for example, creating Facebook ads….you’ll bring your computer and we’ll walk you through step by step).
Our attendees (we refer to them as our FITposium family) come from many facets of the health and fitness industry. We have fitness competitors, bloggers, designers, makeup artists, gym owners, trainers, fitness models, ambassadors, magazine editors, social influencers, etc. One of the things that makes FITposium special is the
Has luck played a meaningful role in your life and business?
I believe we’ve created our own success/luck. We’ve put in countless hours and so much energy into our conference and online training that it’s because of our hard work that we’ve had the success we’ve had. We have an awesome team that works together really well together.
Contact Info:
- Website: www.fitposium.com
- Email: fitposium@gmail.com
- Instagram: @fitposium
- Facebook: https://www.facebook.com/fitposium/
Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
