Today we’d like to introduce you to Cheri Morello.
Hi Cheri, we appreciate you taking the time to share your story with us today. Where does your story begin?
Although I was born and raised on Long Island in New York, I always set my sights on warmer weather. I moved to Arizona in 2000, graduated from ASU with a bachelor’s degree in Education, and never looked back. While being an elementary educator had its rewards, I wasn’t being challenged artistically; I needed a change. I struggled at a young age with my eyebrows. I had a less than desirable shape and was missing the coveted arch. Always focused on my brows and working to achieve a beautiful shape, I knew I wanted to help others with theirs; PMU became my calling. Being able to help others with their confidence and beauty will always excite and fulfill me. There is no better feeling than when a client looks into the mirror and beams with joy.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
Changing career paths in my 40s has been an exciting challenge. The beauty industry is known for being youthful, but I love that I bring my history of living through the many trends that have affected the appearance of eyebrows. I understand the overuse of tweezers and shaping that plagued the 90s and early 2000s because I lived through it all. I know my road will be an uphill battle, but I am thrilled to see where it brings me.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Chevelon Brow Bar is 100% focused and specialized in Eyebrows, having more experience and training than most health & beauty providers who do too many things under one roof. I provide everything from Microblading, Pixelblading, Blade and Shade, lamination, PMU removal, and more. I have completed coursework and have trained with the BEST in the industry! Master Trainers, Lindsey Ahumada for Microblading at AZ Brow Academy, Brow Mapping with Lauren Taylor Burns at Lauren Taylor Ink, Carissa Crain for Pixelblading and Pixelshading with BrowTricks, the Alice Kingdom with Body & Brows, and World Microblading Master Trainer Karla Puscas. Teryn Darling with the GirlzInk in Las Vegas. I am also certified for Brow Lamination, Tinting, and pigment lightening/removal, completing coursework with Lisandra Rodriguez at the Brow Kingdom. I am a current member of the Microblading and PMU Sisterhood. I strive for perfection and create a personalized experience for all my clients. My goal is to exceed your expectations far.
Alright, so to wrap up, is there anything else you’d like to share with us?
I am a huge animal lover, and for every business review, a donation is made in the reviewer’s name to a local animal sanctuary here in Arizona. When I’m not at the salon, I spend my time raising 3 little girls and breeding Aussiedoodle puppies in our home. We currently have a litter of 10 puppies, only 1 week old, so I have been busy!
Contact Info:
- Website: www.chevelonbb.com
- Instagram: www.instagram.com/chevelonbb
- Facebook: www.facebook.com/chevelonbb
