Exploring Life & Business with Trinity Roraback of Rodeo Rose Market

Today we’d like to introduce you to Trinity Roraback.

Hi Trinity, we’d love for you to start by introducing yourself.
’m originally from Portland, Oregon, and I moved to Arizona five years ago to attend the University of Arizona as a first-generation college student. My entire family moved with me, and while I was excited for a fresh start, I quickly realized how hard it can be to find genuine community, especially once you’re out of school and no longer surrounded by people every day.

That feeling is what sparked Rodeo Rose. I posted a TikTok simply looking for connection, asking if there were girls in the Phoenix metro area who would want to sell clothes from their closets, thrift together, and meet other like-minded women around the same age. At the time, I wasn’t thinking about hosting a market or building a brand—it felt more like a casual, garage-sale-style meetup rooted in community.

That TikTok went viral, and everything changed quickly. On March 29, 2025, we hosted our very first Rodeo Rose Market with over 100 girls selling pieces from their local closets. More than 800 people showed up, and the energy was unreal. The biggest question I kept hearing was, “When is the next one?”

From there, venues began reaching out after seeing our story online, and two months later we hosted our second market at a beautiful co-working space in Gilbert, Arizona. What started as a bi-monthly event quickly grew into hosting two markets per month across the Valley. Since then, we’ve brought Rodeo Rose to Queen Creek, Chandler, Gilbert, Mesa, Scottsdale, and Phoenix, with plans to expand into the West Valley or event Tucson/Flagstaff!

Today, Rodeo Rose has grown into a community of over 850 vendors, with more than 13,000 followers on Instagram and 8,000 on TikTok in under one year. Each market brings out around 1,200 attendees, twice a month. What means the most to me is that Rodeo Rose has become a space where local women entrepreneurs feel empowered, friendships are formed, sustainability is celebrated, and Arizona has a place to come together and truly connect.

What started as a simple search for community has turned into something far bigger than I ever imagined and I feel incredibly grateful to grow alongside it.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a completely smooth road. Growing a business this quickly at 22 has come with a lot of highs and lows. I graduated from college this past May, and stepping straight into the role of an event planner and business owner was something I never expected, let alone learning how much time, energy, and behind-the-scenes work it truly takes to run and grow a brand.

One of the biggest challenges has been how fast Rodeo Rose grew. I used to say all the time that the brand was growing five times faster than I could even keep up with. That meant learning financials, understanding costs, taking financial risks, and making decisions without having years of experience to fall back on, all while navigating life fresh out of college. There was so much I hadn’t learned yet, and I had to adapt quickly.

With that growth also comes visibility. Being on social media, putting yourself out there, and hearing people’s opinions about you and your brand can be tough. We’ve had events where demand far exceeded expectations with lines out the door, venues that suddenly felt too small and while that’s an incredible problem to have, it can sometimes be viewed negatively from the outside. Those moments taught me so much about planning, scalability, and making thoughtful decisions as we grow.

At 22, I’m still in such a transitional phase of life, learning who I am and stepping into my full potential. Making big decisions on your own can feel lonely at times, but I wouldn’t change any of it. The challenges have offered some of the greatest lessons and skills I could have learned.

What makes it all worth it is the support from vendors, attendees, and the countless stories of people meeting their best friends or finding their confidence through Rodeo Rose. Those moments remind me why I started. The pressure and growing pains have shaped me for bigger things, and when I look back, it feels empowering to see how far both the brand and I have come.

We’ve been impressed with Rodeo Rose Market , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Rodeo Rose is Arizona’s first all-girls thrift market, built around the idea of community first, always. We host two pop-up markets each month across the Valley, with anywhere from 50 to 100 vendors at every event, all highlighting local women-owned businesses and entrepreneurs.

Our vendors span a wide range of offerings, from thrifted and boutique clothing to jewelry, baked goods, piercings, tattoos, color analysis, body care, home goods, and décor. If you’re looking to support local, discover something unique, or try something new, you’ll find it at a Rodeo Rose market.

What truly sets Rodeo Rose apart is the experience. Each market includes live music, free tote bags, and thoughtful details that make the day feel fun, welcoming, and intentional. Our goal is for every attendee to feel comfortable the moment they walk in whether they’re shopping, vending, or simply coming to meet new people.

At its core, Rodeo Rose is about creating a space where women can support other women, express themselves, and form genuine friendships. We’re not just a market, we’re a community hub. That sense of connection is what has driven our growth and what I’m most proud of brand-wise.

What I want people to know most is that Rodeo Rose is a place where community and creativity come together. It’s a space to feel seen, to support local women entrepreneurs, and to walk away with not just great finds, but meaningful connections.

How do you define success?
I define success as being surrounded by people and things in life that make you smile so often that it becomes hard to be down on yourself. While Rodeo Rose has grown into my full-time job and experienced viral moments and rapid growth, the success I feel most isn’t measured by numbers.

At every market, I look around and see people smiling, interacting, empowering one another, and genuinely showing up for each other. That feeling of watching community happen in real time is what success truly looks like to me.

At 22, in such a transitional season of life, it can sometimes be hard to feel supported, seen, and truly loved. In a world where so much is constantly happening, having a space where people feel safe, connected, and happy is incredibly meaningful. To me, success is knowing you’re surrounded by people who care about you, believe in you, and will support you no matter what.

Whether Rodeo Rose continues to grow into something even bigger or stays exactly as it is, the relationships I’ve built—with vendors, shoppers, and friends who now feel like family—are what matter most. I truly can’t imagine my life without this community, and that, to me, is all the success I could ever ask for.

Contact Info:

• Website: https://rodeorosemarket.com/
• Instagram: https://www.instagram.com/rodeorosemarket
• Other: https://www.tiktok.com/@rodeorosemarket