Today we’d like to introduce you to William Carey.
William, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
We started by making golf balls for other companies. In an effort to do something different and relevant, we decided to make our own eco-friendly golf ball that could compete with other golf balls on the market. This especially was relevant when we found out that there were over 300 million golf balls lost in nature and landfills every year. We found that the concept of an eco-friendly golf ball resonated with individuals and the golfers loved playing the ball.
The eco-friendly city of El Segunda, CA called me one day and said “we want you to be the official golf ball of the city.” Shortly after accepting the offer Mesa, Arizona made us their official golf ball as well. It was a unique opportunity for us to be an honorary member of these cities that were looking to accentuate their sustainable movement.
I also received a call from the actor Don Cheadle one day. He said he loved playing Dixon golf balls and wanted to be our spokesperson. I turned him down and respectfully said we didn’t have the money to pay him. He responded with “I have a day job”. Don explained he is a Goodwill Ambassador to the United Nations Environment Program and whole heartedly wanted to share our sustainable mission and product. We couldn’t pass on the opportunity to have an avid golfer, passionate environmentalist and celebrity sharing our brand with the world. These partnerships fell into place without us seeking press or advertising, which showed us that what we were doing was special.
Since the product was catching on quickly, we made a company mission statement to guide us in our growth. In everything that Dixon Golf pursues, we strive to make a positive impact the environment, the community and the game. This innovative mission has lead us to be creative in our marketing and finding our “niche” in the golf world.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has certainly been challenging. Building a unique business takes a lot of risk and a lot of effort. We’ll be the first to admit we made mistakes, but survived. A specific challenge along the way is educating golfers about the misconception(s) of being “eco-friendly”. The ball doesn’t melt or explode and we haven’t had to sacrifice play quality to manufacture it. The core, cover and packaging simply contain ingredients that compliment nature as opposed to hazardous material. In general, I believe having a greater goal and seeing the big picture has allowed us to better overcome obstacles along the way.
Alright – so let’s talk business. Tell us about Dixon Golf – what should we know?
We specialize in making high performance eco-friendly golf balls. We also have a strong emphasis on community marketing and sponsor thousands of charity golf tournaments each year. What sets us aside from other golf ball manufacturers? We don’t pay millions of dollars to celebrities, players or even for advertising. We believe the key to building our company is to get Dixon golf balls into everyday golfer’s hands and allow them to see how well it performs and enhances their game. We do this through our community marketing that rings true to our original mission. It has proved immensely successful for us.
Our ultimate goal will continue to focus on making a positive impact on environment, the community and the game. It’s important that we keep up with technology to do this, but also stay true to our mission. We recognize we have only reached a small portion of the market and have a long way to go. We’ll continue to approach the market with an innovative mind and make our name in golf.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
We have a small, but incredible corporate team that manages every element of our business. In addition, we have managers throughout the nation who help us execute our community marketing. My long-time business partner Dane Platt has been instrumental in operations. He is constantly implementing technology that improves efficiency in nearly every aspect of the business. He is currently Dixon Golf’s President.
- Dixon Wind Golf Balls $24.96
- Dixon Spirit Golf Balls $29.96
- Dixon Earth Golf Balls $39.96
- Dixon Fire Golf Balls $74.96
- Eco Men’s Polo $70
- ProDryve Polo (Men’s & Women’s) $60
- Register for an account on www.dixongolf.com to receive special offers all year.
- Address: 1501 E. Baseline Rd., Ste. 108
Gilbert, AZ 85233