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Meet Terry Pisel of Try-Design in Scottsdale

Today we’d like to introduce you to Terry Pisel.

Terry, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I grew up in Flagstaff and moved to the valley in 2000 to attend architecture school at ASU. I completed the undergrad program in 2004 and then went straight into the graduate program to earn a Master of Architecture in 2006. In college, I was the 3D/design guy and was always told to “get out of the computer” by my professors, but I just ignored them seeing that working in 3D was the way of the future in our industry. After graduating, my assumptions proved to be correct as everyplace I worked I was the one creating 3D models and rendering images for competitions, helping the firms I worked at to be awarded project after project. The more I worked with 3D models and in the traditional methods of drawing, the more value I saw in what I was doing “in the computer”. I often saw clients for multi-million dollar homes, larger commercial, or collegiate projects stare at the flat prints of the plans trying to wrap their heads around the big ideas or small details of the architecture. Seeing this happen time after time, I saw a great opportunity to start a business creating images for clients that help them understand the architecture. Fast forward a few years, in November of 2010, I made my side gig official and launched Try Design. I specialize in creating 3D models and rendering for the building industry for use in pre-marketing and sales of unbuilt work as well as product renderings for a plethora of other industries.

Has it been a smooth road?
The biggest struggle I have had in building my business here is getting clients to understand the amount of work that goes into creating renderings. My clients always love the renderings and understand how important they are in generating pre-sales or showcasing products, but educating them on the process can be the hardest, and sometimes most rewarding, part.

We’d love to hear more about your work.
Try Design is a multidisciplinary architectural visualization and rendering studio based in Scottsdale, AZ. I provide enticing digital experiences, photo-real renderings, and architectural graphics for the building and real estate industries and also produce product models and renderings for a variety of other industries. I aim to be an end to end solution for developers looking to showcase buildings and gain sales before construction.

I use the latest technology and programs to ensure that I provide stunning results as fast as possible. For renderings, I use V-Ray, which is the industry standard for photo-real renderings and special effects in Hollywood and 2018, I became the first V-Ray certified professional in Arizona. My experience and architecture background enables me to easily read and understand the construction documents created by architects and what I use to create 3D building and environments. This reduces the need for endless meetings or rounds of revisions to create 3D models that correctly depict the building or projects I work on.

Earlier this year, I got a chance to work with Fucello Architects on Gammage Auditorium at ASU. I am especially fond of this project because it was an amazing opportunity to work on a project from Frank Lloyd Wright at my alma mater. I also had an opportunity to work with a great company in Germany called Laubwerks to develop a set of 3D trees native to Arizona for use in my renderings.

Recently, I have moved into video production to assist my clients in the sales process by creating videos of existing structures. This moves me closer to being able to provide an end to end solution for the real estate industry. I am also starting to explore and work with real-time rendering technology that would give my clients the ability to walk properties in VR with a video game controller, showing properties in a whole new way.

I believe it is imperative to always be learning and to explore new technology in the 3D industry to offer my clients the best possible experience and greatest tools for sales.

Let’s touch on your thoughts about our city – what do you like the most and least?
What I love most about Phoenix is the energy. I have seen the city grow and evolve over my time here and with my company, I often get to see where it is going years in advance. I am always excited about new buildings and areas growing as I work with my clients to help shape the city. I also love that modern is our default vernacular of architecture.

Of course, the thing I hate most is the heat, but I just look at it as our off season. I grew up in the snow and in the winter you don’t do much outside other than snowboard. So, I just look at it like that and spend time at the pool or inside escaping the heat. It’s the same concept, except I’m not shoveling snow in the off season.

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