Today we’d like to introduce you to Shannon Slattery.
Shannon, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I grew up in WA state and my Grandma Alice had an extensive vegetable and flower garden. She sparked a love of flowers in me growing up. In my 20’s I started a company called Botanica where I created home decor made of dried, preserved and freeze dried floral arrangements that I sold in local boutiques around the valley while obtaining my nursing degree. In my 30’s I needed a change in career as I was not using my entrepreneurial and creative side nearly enough, I was restless. I started as a floral designer at a local flower shop in Chandler and did so well that I became the Manager within a couple of short months. I soon realized that I wanted to own my own flower shop and after getting to know my wholesalers very well, one of them told me about this shop that was for sale and said that I NEEDED to go look at it (Thank you, Freddy!). I mustered up the courage and made an appointment and it was love at first sight for me! After a month or so of negotiations, I purchased it at the beginning of 2009. Many thought I was crazy as that was during the height of the recession, however, I only saw an exciting opportunity! 🙂 I received my keys on January 6th, 2009, inventoried, reorganized and did a small amount of remodeling in the store, painted the inside of the shop vibrant flower shop colors, rebranded and had our grand opening on January 26th, 2009…just in time to start with a bang for the upcoming Valentine’s Day holiday. Woo Hoo! 😀 I have owned Fiesta Flowers, Plants & Gifts for 9 years now and we are continually growing as one of the Top Rated Tempe Flower Shops! We currently have over 60+ five Star reviews online (on Yelp, Google, Weddingwire, & The Knot) and we are always striving to provide our customers with the best service and absolute freshest flowers available that we purchase directly from farms all over the world. I love owning a flower shop! Flowers help people express their emotions and connect with the people that they care about as well as showcase the beauty of nature…what could be better than getting to do that every day?!
Has it been a smooth road?
Of course, there are always obstacles and challenges, however your attitude and thoughts predict and create your success….if you strive to do your best and offer a product and/or service that enriches others and if you choose to focus on being the best that you can be each and every day, moving forward, always growing with positivity and happiness first and foremost, you will succeed! Dream, create, believe, succeed – it really is that simple!
So, let’s switch gears a bit and go into the Fiesta Flowers, Plants & Gifts story. Tell us more about the business.
As our name states we are a cut flower, plant & gift shop. We specialize in offering the freshest flowers available that we purchase directly from farms all over the world. We have cultivated relationships with growers worldwide and our flowers are cut and shipped to us the same day, ensuring the longest lasting blooms around. We also offer Florist Quality Greenhouse Plants and designer Lenox & Waterford keepsake porcelain and crystal vases. In addition, we have numerous other gift items such as unique Stuffed Animals, Balloon Bouquets, fun Greeting Cards, Wine Bottle Lanterns, Preserved Floral Jewelry and Gourmet, Organic, Locally-Made Chocolates & Truffles.
We are most proud of and known for our unique, professional floral designs and the longevity of our flowers. Our entire website is custom built with over 600 pictures of our own work – zero stock photos. We design an arrangement and take the photo of it here in our shop and upload it to our website. We are a custom, locally owned and operated Flower Shop that does not fill orders for any wire services…online only companies who pose as real florists but in reality take the order and try to send it to a real flower shop to design and deliver the order for them while taking up to 50% of the money paid for the order leaving very little left for the florist to actually fill the order with. IE: FTD, 1-800-Flowers, Teleflora, Wesley Berry, JustFlowers, Blooms Today, Avas Flowers, ProFlowers, FromYouFlowers, etc. are all online companies that pretend to be real Florists but are, in actuality, online only companies that post pictures on a website to sell from while charging exorbitant service fees to the consumer. These types of companies create a bad name for our wonderful industry by deceiving, exploiting and defrauding Consumers and Florists alike and should be avoided at all costs. You will always receive the most value and best service by purchasing from us, a real, local Florist!
How do you think the industry will change over the next decade?
I see our industry becoming even more creative and specialized. Consumers are starting to realize the huge difference in quality and artistry that they receive when ordering flowers from a small, specialized, local Flower Shop versus a big name, online only company. The benefit that we offer is a Same-Day delivery service (or future delivery if you order ahead of time) of a handmade gift created by artists who have spent many years and have taken many, expensive classes honing their craft. Artists who truly care about you, the sentiments you are expressing and your recipients. No big box company or robot will ever be able to offer what we do!
There have been so many studies done on the positive impact of flowers on people and their emotions. One of our favorites is, “The Emotional Impact of Flowers Study” done at Rutgers University. Here is a link to an article explaining their scientific findings. http://www.hortibiz.com/item/news/flowers-bring-happiness-according-to-science/.
- Address: 744 W. Elliot Rd. Suite 103
Tempe, AZ 85284
- Website: www.FiestaFlowersAZ.com
- Phone: 480.777.0060
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/fiestaflowerstempe/
- Facebook: https://www.facebook.com/FiestaFlowers/
- Twitter: https://twitter.com/FiestaFlowers
- Yelp: https://www.yelp.com/biz/fiesta-flowers-plants-and-gifts-tempe
- Other: https://plus.google.com/u/2/111204295614134441746;