Today we’d like to introduce you to Haim Aharon.
Haim, can you briefly walk us through your story – how you started and how you got to where you are today.
A few years back I found out that my kidneys are failing and that I will need to start looking for a donor. Unfortunately, my wife’s blood type didn’t match mine, so we reached out to our family and close friends. Luckily my amazing sister was a perfect match. While my kidneys were in remission, I couldn’t stop thinking of a way to cherish and tribute this great gesture my sister was about to do for me. I was thinking of a way to make the unbreakable bond between us visible and last forever.
Being in the diamond business for so many years, finally gave me the idea for Legami – to use the strongest substance known to man – a genuine, untouched and uncut diamond – and set it in unique designs of knots, to represent the unbreakable bond between us. Legami which actually means bond in Italian was a perfect choice as the name of the brand.
Legami Jewelry is all set with Uncut Diamonds that are retained in their purest natural form. We set them in knot designs that are inspired by different ties and knots originating from mother nature and human culture. This way the Uncut Diamond represents the indestructible strength of the bond and the knot represents the human aspect of the bond. Wearing a Legami makes your unbreakable bonds in your life visible.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
A new business always has its challenges alongside with its objectives. I think the biggest challenge for us was to “educate” our audience with our vision. Assuming everyone understands your vision, ideas and concept, might create awkward moments down the road. In relationships with customers, we learned never to make assumptions that they do or do not understand, but always keep your mind open to encourage conversations, questions and information exchange.
We’d love to hear more about your business.
Proudly made in America with much love and care, Legami started as a small family business. It was born from our heart and from our true desire to make unbreakable bonds visible. Being such, we have gathered and linked special people who want to give of themselves, to capture truth in each jewel. Acclaimed jewelers, master knot makers, natural uncut genuine diamond experts, inspiring artists, technology innovators, insightful designers – our team of professionals explore fabulous ways to put personal value in all that we do.
What moment in your career do you look back most fondly on?
Being so long in the diamond business and featuring countless brands, collections and launches, there is no doubt that the launch of Legami’s website with its first collection, was one of the highlights of my career.
1 ct. Uncut Diamond items of 925 Sterling Silver starts at $225.00
1 ct. Uncut Diamond items of14K Gold starts at $1275.00
- Website: www.legamijewelry.com
- Phone: (917) 543-4343
- Email: firstname.lastname@example.org
This picture was taken by my wife.