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Meet Keleigh Cassidy of Balanced Strength

Today we’d like to introduce you to Keleigh Cassidy.

Keleigh, can you briefly walk us through your story – how you started and how you got to where you are today.
I was always active and athletic growing up, starting with swimming lessons at 6 months and continuing on through high school with soccer, basketball, baseball, volleyball, cheerleading, etc. I was involved in something every season, as were all my friends, sometimes playing two sports simultaneously. It’s just what everyone did. It was a way to socialize and I never thought of it as exercise. It was running around hanging with everyone in an organized setting. Then I started college. The organization had disappeared and all physical activity came to a screeching halt. During a freshman year of cafeteria food and no one making me practice anything, the reality of my slowing metabolism set in and I quickly surpassed the adorably chubby freshman 15 straight into overweight freshman 30. My twin sister encountered the same dilemma, so we vowed that summer to get ourselves organized and back to our pre-dorm selves. We started lifting weights then running both ways to the gym to lift weights. By sophomore year, we had met and surpassed our goals; I was, again, an athlete but this time it was of my own making. I kept it up all through college, balancing the late night runs to Taco Bell with early morning runs around the track. My affection for running in my 20’s became a love affair in my 30’s and I graduated to half marathons.

A few years later, I had my kids and with less time in my schedule, I couldn’t commit to the time for long runs. I knew I needed to change it up; keep it short and sweet. So, my twin (who lives in LA) and I began making up HIIT workouts to challenge each other which we would do together through Facetime. When I found out I had arthritis in my ankle a few years after, it forced me to change to a more low-impact workout so I started doing yoga and cycling. A friend of mine in LA had been teaching Pilates for about 4 years and got me interested. I found a studio in Chandler that did the same training she completed with the intention creating my own studio when I finished. I met that goal in May of this year and have loved every minute of not only teaching myself how to start a business from scratch but beginning what I hope to be a long career of doing what I am truly passionate about.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I honestly have been really lucky so far. I got some great clients right out of the gate and I’ve continued to grow steadily over the last few months.

Please tell us about Balanced Strength.
I offer private Pilates and personal training sessions in my home studio or travel with equipment to clients’ homes, parks, or wherever is convenient for them. My Pilates sessions are taught on the mat, chair, Reformer and Cadillac. I also create full-body HIIT (High Intensity Interval Training) workouts that are really fun and effective. Because I’m small, I can truly focus on and put energy into each person individually. I’m fortunate to have met and gotten to work with and know some really amazing clients who challenge me to be creative, work hard and get me excited to do what I do every day.


  • $50/session for 20 session package
  • $55/session for 10 session package
  • $60/session

Contact Info:

Image Credit:
Nicole Heighway Photography

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