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Meet Kay McDonald of Charity Charms in Central Phoenix

Today we’d like to introduce you to Kay McDonald.

Charity Charms: CHARMED GIVING PROGRAM provides a unique way for companies to give back.

Did you know that 80% of consumers prefer to do business with companies that support important causes?

Charity Charms has been creating custom charm programs to help charities spread awareness since 2004. With over 500 non-profits as clients, we continually found that funding their custom programs was the biggest challenge. Charities the marketing and engagement value of giving their supporters a wearable token, but there is sometimes not a specific budget for this approach.

Armed with this knowledge, Charity Charms introduced their CHARMED GIVING program as a new way for companies to give back, and solve the challenge of charity funding. It turns out companies are looking for simple and impactful Cause Marketing programs that align with their favorite causes, so a problem was solved and a win/win resulted.

The most recent Corporate Donor that embraced Charmed Giving was the National Bank of Arizona (NBAZ), and they choose two organizations to support:

Feeding Matters: Bracelets Raising Awareness for a Disorder Not Well Known
Feeding Matters loved the idea of turning the icon in their logo into a custom charm. The icon of a table and chairs is an identifiable symbol of their organization. They chose two different bracelets to incorporate with their custom logo charm design. Charity Charms underwrote the set up fees for the NBAZ funded the product. The Charity Charms team worked closely with the Feeding Matters Design team to create impactful products, presented with a two-sided descriptive card that tells the story of Feeding Matters. The organization is thrilled to have these items to help them spread awareness. This is especially important because Pediatric Feeding Disorder is not well known. They are using them for awareness and fundraising. Without National Bank of Arizona, this program would not have been possible.

“We love our Charity Charms! So far we have used them to thank donors and committees. This has been such a great way to say thank you and bring brand recognition at the same time. We are so grateful to have the support!”

Debbie Simons
Chief Development Officer, Feeding Matters

Ballet Arizona: Unisex Donor Thank You Gifts Made Possible By National Bank of Arizona
The Ballet had been looking for an innovative way to thank donors and to spread awareness for their robust program. Jami Kozemczak, the Director of Development & Marketing for Ballet Arizona, designed the bracelet with Kay McDonald, the CEO of Charity Charms. She chose this style because they wanted an item that would appeal to both male and female donors. The bracelets are targeted as a thank you gift for high end donors. However, when she and her team saw the finished product, they realized that there might be many other applications as an awareness vehicle with impact. The unisex, woven adjustable bracelet has a recycled pewter word bar that says: #BalletArizona. A branding bead charm hangs on the bracelet with the NBAZ logo on one side and a Ballet Slipper on the other. These Branding Beads solidify the co-branding for the Bank and the Ballet. The bracelet and card are presented in a lovely grey organza bag. Charity Charms created the bracelet with a custom message card acknowledging the generous donation from National Bank of Arizona. Mary Holman and Pam Keefe from National Bank of Arizona presented the bracelets in a large oval hatbox as a gift to the charity. They did this via a special visit to the Ballet office with Kay (which was recorded with fun photos and a video to help tell the story)

“Thank you so much for this, Kay!! We are so delighted to benefit from NBAZ and your charms.”

Jami Kozemczak
Director of Development and Marketing| Ballet Arizona

National Bank of Arizona Benefitted with a Unique Way to share their philanthropy:

“In November 2019, through the “Charity Charmed Giving Program” – a Charity Charms initiative – NB|AZ® awarded Feeding Matters and Ballet Arizona for their relentless work with customized charms. Kay McDonald, Founder and CEO of Charity Charms, created Charity Charms to act as a vehicle for organizations to implement their brand growth and engage with their community. National Bank of Arizona is proud to support such an amazing initiative.” – National Bank of Arizona Facebook Post February 10, 2020

Interested in CHARMED GIVING for Your Company?

Charity Charms CHARMED GIVING program could be the solution to define your philanthropy and help charities spread awareness. With the CHARMED GIVING program, YOU choose the charity that your team is passionate about. YOUR donation funds a custom charm program that aligns and co-brands your company with their cause.

The Custom Charm Program features the charity’s logo charm, your company branding bead, and a custom message card acknowledging your generous donation: “XYZ supports (your charity name) and all that they do to help (your organization’s mission)”

Imagine the impact of hundreds of people wearing items every day that spread the word about your philanthropy, while supporting an important cause. Much more impactful than just buying a table at an event! It helps people fall in love with a cause you are passionate about.

Your company benefits from:
• A Unique, Philanthropic Story for Social Media
• Aligning with a cause that reinforces your brand and commitment to the community
• Providing a tangible opportunity that charities can often not afford to fund

Your charity can then:
• Give them away for events and marketing
• Engage supporters, thank donors, and recognize volunteers
• Use them for marketing outreach

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Our biggest struggle is finding a way for our clients to afford the costs of doing a custom jewelry campaign. We are a private label wholesale jeweler that creates a complete package for our clients that ties in their logo, branding and messaging. The average program runs around $2,500 which can be prohibitive for smaller charities.

Alright – so let’s talk business. Tell us about Charity Charms – what should we know?
We specialize in taking the icon in a logo and turning it into a beautiful charm that people actually want to wear.

Since 2004 we have created charms for over 500 organizations (charities, schools, and businesses) and have created social impact through the charms, valued in millions of dollars worldwide.

Our custom charms are hand-cast in recycled pewter or sterling and are made in the USA. Jewelry products are assembled by non-profits that help underprivileged women and the disabled. We donate 1% to the Planet, and our online store donates 20% to help fund charity projects.

Charity Charms is a purpose-driven social enterprise and we are most proud that we have created an unmatchable product that has raised awareness for so many important causes.

What sets us apart from others is our signature logo charm process and design, and our CHARMED GIVING program that provides a way for Corporations to unite with causes to fund their custom programs.

Is there a characteristic or quality that you feel is essential to success?
The perfect blend of Fashion and Compassion.


  • Products are wholesale. If clients sell them, they keep 100% of the net profit. (A great fundraiser)
  • Every program we create is custom for the client. There is a one time set up fee for a custom charm, and the same charm can be used for many products.
  • We provide custom quotes upon request.
  • In general programs start at $450
  • Corporate Programs start at $2,500

Contact Info:


Image Credit:
National Bank of Arizona; pictured from left to right: Kay McDonald (Charity Charms), Debbie Simmons (Feeding Matters), Mary Holman (National Bank of Arizona, Pam Keefe (National Bank of Arizona)

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