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Meet Jeanie Neubauer of Santa Cruz Chili & Spice Co. in In Tumacacori

Today we’d like to introduce you to Jeanie Neubauer.

Thanks for sharing your story with us Jeanie. So, let’s start at the beginning and we can move on from there.
I grew up in southern Arizona on a ranch my father bought in 1931. He and my mother started the Santa Cruz Chili & Spice Co. in 1943 and after a career in banking in Tucson, my husband Bill and I moved full time back to my family ranch to run the company and ranch full time. My family came to this area in 1850, my grandfather built a castle in the Sonoran desert and my great grandfather was one of the first mayors of Nogales, AZ. The Santa Cruz Chili Co. is famous for its pure red chili paste and chili powder as well as salsas and spice. I just wrote a Recipe and History Cookbook that chronicles my family and contains many southwestern recipes using Santa Cruz products.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I have been very lucky to have strong family roots, good education and a work ethic taught by my mother and father. I learned early never be a victim in life, regardless of all the forces pushing against you and you have no power over, you can always find a solid if small place to stand. The only thing in life we control in our selves, our outlook, and our behavior. If you have a vision and keep focused, you can accomplish a lot.

So let’s switch gears a bit and go into the Santa Cruz Chili & Spice Co. story. Tell us more about the business.
Santa Cruz Chili & Spice Co. has been around for 75 years. We have maintained a reputation for quality chili products and a commitment to our customers. All the employees of the company take great pride in this.

Contact Info:

  • Address: 1868 E Frontage Rd
    Tumacacori, AZ 85640
  • Website:
  • Phone: 5203982591

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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