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Meet Dr. Frank Bevacqua of Time to Thrive in Scottsdale

Today we’d like to introduce you to Dr. Frank Bevacqua.

Dr. Frank, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was warned 20 years ago not to do what I’m doing today! My first “job” was at the age of 14, working for $5 an hour on the factory floor of my dad’s business. And I’ll never forget the advice he gave to me several times that summer: “Don’t go into business for yourself. It’s not worth it. Go to school, get a good paying job, and you’ll be much happier.” So, at first, I listened.

By the age of 27, I had earned my Ph.D. in Counseling Psychology and had become a licensed psychologist, but I didn’t feel fulfilled with who I was helping; I wanted to have an even more direct, positive impact on people’s lives. In January 2015 I became, while also setting out to help, the exact person my dad warned me not to become: self-employed!

Part of the stress of being self-employed is obviously making enough money to stay in business (and not just survive, but THRIVE!), and I quickly realized the biggest struggle toward that goal is being able to stand out from your competitors. The more people who do exactly what you do, the greater the likelihood that you and your business will be overlooked and forgotten.

Time to Thrive exists to solve that problem for self-employed individuals, particularly those in high-competition, commoditized industries like real estate. My job is to help them craft their unique story in a way that they stand out from their competitors, and make it easier for their potential clients to remember them and choose to work with them. By doing this, I’m working to help more self-employed people say that taking this risk WAS worth it!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’m convinced that anyone who tells you that their entrepreneurial success came quickly, easily, and consistently from the beginning is either really lucky or a really big liar! The challenge for every entrepreneur is to put forth an image of success, no matter how things are actually going, because no one wants to do business with someone who is struggling. Success, or at least perceived success, attracts more success.

Has my business continued to grow year over year during my modest four-year run so far? I am proud to say it has. Have there been days, weeks, or months mixed in there that were so unsuccessful financially that I questioned my choice to go down this road and wondered if I would ever come out safely on the other side? Of course. But every struggle has resulted in new growth, personally or professionally.

The irony in my journey is that the struggles I have experienced are the same struggles that I set out to help others overcome. When I started out and labeled myself as a “business coach,” I fell into this massive sea of coaches – some with excellent credentials and some, well, without.

When my message was, “I can help you grow your business,” I faded into the white noise of thousands of competitors the same way real estate agents are forgettable when they say, “I can help anyone buy or sell a house,” or a dentist claims that she can, “Help anyone with teeth.” As I have continued to refine what makes me different and communicate the specific problem that I solve for a specific group of people, my business has grown accordingly, and that is exactly what I continue to help others do in their business as well.

Alright – so let’s talk business. Tell us about Time to Thrive – what should we know?
Thinking back to middle and high school, nothing would have made me cringe more than someone looking at me and announcing, “You’re different!” No matter our age, there always seems to be this massive amount of peer pressure to fit in.

As an entrepreneur, however, I find there to be no greater compliment than when an audience member comes up to me after a talk or workshop and tells me, “I go to a lot of events, and you’re so different than all the other speakers I’ve heard before.” It’s not about being different for the sake of being different. It’s about being myself genuinely and demonstrating to others how I can uniquely help them. I don’t tell my audience what I think they want to hear. I tell them the truth about what they NEED to hear. It also helps that I approach branding and marketing from a psychology perspective, something others are not able to do.

But perhaps most importantly, I love that by giving my clients permission to be THEMSELVES and helping them craft their personal message in a way that will relate with their audience, I’m also helping them grow their business and improving their financial situations so they can better provide for themselves and their families.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
None of us get to where we are on our own. And while I’m happy to be a small part of someone else’s success, I, of course, have been lucky enough to have had help from others as well. My parents easily deserve the most credit; despite warning me decades ago not to do this, they have been nothing but encouraging and supportive through all of my ups and downs. And of course, I’ve learned so much from my dad and the way he has run his business over the years, particularly around what high-quality customer service should look like.

I can’t count the number of times that a friend or family member was willing to listen to a challenge and help me solve it, or listen to an idea and help me vet it. I’ve also been lucky to have found amazing professionals that I have entrusted along the way including web designers and my accountant. I can’t do what they do, and I’m happy to have those types of experts available when I’ve needed them.

And on top of all that, I can say that I have learned something new from every client I’ve ever had the pleasure of working with. Whether personally or professionally, every client I have served has, probably without ever knowing it, helped me to grow and be a better service provider to my next client, and I’m excited for that trend to continue.

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