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Meet Donna Werking of Northern AZ Social Media & Digital Marketing

Today we’d like to introduce you to Donna Werking.

Donna, can you briefly walk us through your story – how you started and how you got to where you are today.
I am the Founder, Digital Marketing Strategist and Social Media Expert of Northern AZ Social. I have been fortunate to work with more than 100 businesses in the Prescott area, during my career. My advertising journey began as the Director of Corporate Sales for a professional hockey club in Prescott Valley, Arizona. This was my start into the world of advertising. I managed more than 90 corporate accounts including Nackard-Pepsi, Canyon Distributing (Coors) and Toyota’s advertising firm, Saatchi & Saatchi. I learned most about the advertising industry during my three years with The Club. After three successful years with the Club, I was contacted by a local Prescott advertising firm for five years before launching my company, Northern AZ Social, in 2015. I noticed the demand for social media and digital marketing became prevalent in the Prescott area during my time at the agency.

I began my digital marketing journey serving small businesses by providing unique, custom strategies including social media marketing, digital media buying, website design, email marketing, pay-per-click advertising and website marketing through Northern AZ Social. What separates my company from other digital marketers is our attention to detail and the custom digital programs we offer, We provide results and we are often able to decrease a client’s advertising budget. I have donated charitable time to committees serving area nonprofits like the Boys & Girls Clubs of Central Arizona, Chapel Rock Camp & Conference Center, the Arizona Community Foundation of Yavapai County and the New Year’s Eve Boot Drop Event, of which I remain a committee member and co-founded in 2009.

Has it been a smooth road?
The biggest challenge any digital marketer will face is the constant changes in our industry on a day to day basis. There are no classes you can take to keep up, you must simply be in ‘it’ daily to maintain the edge that’s needed in this field.

So, as you know, we’re impressed with Northern AZ Social Media & Digital Marketing – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
We specialize in custom digital strategies based on the client’s needs. We first analyze and consult with the client to see what areas they may need improvement. We may offer social media marketing strategies to increase sales or produce conversions, like lead generation. We offer retargeting and Pay Per Click advertising. We also offer email marketing services.

What were you like growing up?
Growing up I was very competitive in sports and academically with my peers, however, I was quite shy. My father was in the air force so we moved around a lot. I went to four high schools which certainly contributed to my shy demeanor. I was always the ‘new’ girl! With that, I was very observant and studied people and their behaviors and found that as humans we are so unique to our environments. Every place had a different culture. Who knew I would get into digital marketing? I would have guessed I would be a psychologist. With this acquired knowledge, I certainly apply that skill-set into the way I work with people today.

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