Today we’d like to introduce you to Danny Smith.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
At an early age, multiple people in my life noticed that I had an obvious skill of being able to repair and fix things. I got a scholarship from the Cadillac dealership to the GM ASEP program because of my skills in auto repair. I worked for that same Cadillac dealership for over 25 years. It was always my dream to own my own shop so I left the dealership to fulfill this dream and Legends Luxury Auto Repair was born. We’ve been open since 2013 earning our first dollar on June 13, 2013 (see image of our first dollar).
Interesting fact, my great-grandfather, William Taylor Smith, had one of the first auto parts stores in Phoenix.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of the hardest challenges is you go in thinking you’re going to always have a steady flow of customers, but the truth is, that was not always the case. I used to joke with my wife that when you fix cars right the customers don’t have to come back as soon!
Another challenge is everything else that has to be taken care of when owning your own business; bookkeeping, taxes, payroll, advertising/marketing (Had no idea how expensive that is!), and the unexpected hiccups that just seem to come out of nowhere.
Please tell us about Legends Luxury Auto Repair.
We are Legends Luxury Auto Repair, a family owned business with family values and roots in Arizona 4 generations. We do auto repair and specialize in Corvette, Cadillac, and all GM models, but we work on other vehicles depending on our customer’s needs. We are well known among the Arizona and National car clubs for our quality of work and many only trusts us to work on their show cars. We are proud of our good reputation with these car clubs and of every other customer’s vehicle we have been honored to work on. What sets us apart is our ability to fix issues other shops and dealerships were unable to, and do so usually at a more affordable price!
Do you look back particularly fondly on any memories from childhood?
Getting a horse and saddle for Christmas when I was 7 years old.
- 40 to 50% below dealership pricing with better than dealership quality
- Address: 2412 North Scottsdale Road
Tempe, Arizona 85281