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Meet Candida Coronel of Eye Candi Design in Mesa

Today we’d like to introduce you to Candida Coronel.

Thanks for sharing your story with us Candida. So, let’s start at the beginning and we can move on from there.
I started Eye Candi Design officially almost two years ago when I decided to quit my job and commit myself to my passion. I started designing back in 2010 when a friend asked me to do her wedding invitations I knew I loved to design but had never really applied myself until the task was in front of me. After creating my first design I knew instantly that I could do this for the rest of my life. I left a little bit of me in that design and got really exciting about creating more. At the time I just started a new corporate job and didn’t have the time to fully commit myself to creating a business. After ever year went by I was creating more and more for friends and family and eventually I knew this was more than a hobby it was my passion. It was then I started to plan how I could do this for a living.

The big push for me to start my business and commit myself to me was when I found out that having a children naturally wasn’t going to happen for my husband and I. I needed an outlet but also a way to create funds to support our journey through IVF. After the first year of quitting my job, concentrating on creating my business we decided that adoption was the plan for us. My business has been able to support our adoption fund and give the liberty to express myself through my home prints, holiday cards, and invitation and logo designs. Eye Candi Designs represent where I have come from, who I am today and where I will be one day. It is more than a business it truly represents my values, culture and dreams.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
In starting any new business there is a risk that you have to take. When I started Eye Candi Design I wasn’t sure if I even knew what I was doing. I was new to the industry and really trying to find out where I fit into the community. There has been a lot of trial and error in trying to find who my clients are and what they like and want to see. I have had to learn about taxes and permits and how to sell online. When you start a business you learn fast that you are not only the designer, but salesperson, accountant, head of marketing, packaging and really everything in making your business run. One challenge I am always trying to overcome is how to create products that represent my Hispanic roots that will sell. I love my El Salvadorian roots and how I was raised and I want to create product that will reach out to the many other Chicanos like me. However, the challenge is finding where and how to reach that community.

So, as you know, we’re impressed with Eye Candi Design – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I am a graphic designer for home decor, parties, weddings and business. I am known for my home decor prints, especially all of the small funny prints and the extra-large cacti water color prints. I am contacted often for custom wedding and parties invitations that really represent my client’s visions.

I am most proud of offering multiple services to my clients. I have many returning clients who use my products at different stages in their lives. It starts with buying a print for their home to creating their wedding invites and then before you know it I am creating even more custom work for them.

I feel like Eye Candi Design is a company that people can relate to and see actual product they want to have and use for a very affordable cost. Sometimes at boutiques items can be over priced because they are “handmade” but I like to offer hand made at actually affordable cost, giving clients the opportunity to come back and buy more of what they love.

So, what’s next? Any big plans?
I am continuing in seeing Eye Candi Design grow and working in getting my company name out there. I have plans in attending larger boutique sells this upcoming year and getting my holiday cards in local business around the valley. I want to continue to find outlets to sell to the Hispanic community and really narrow some of my most popular designs into a collection.

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