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Meet Brooke Carlton of H-elping E-stablish R-oots in Central Phoenix

Today we’d like to introduce you to Brooke Carlton.

Brooke, please share your story with us. How did you get to where you are today?
I got started in the real estate industry by way of Mark-Taylor Residential, a luxury property management company in Phoenix. I learned the ins and outs of the industry as well as different parts of Valley.

After a few years of working in Property Management, I decided to take it to the next level and began studying for my real estate license. After passing with Arizona School of Real Estate & Business in Scottsdale, I hung my license with a well known broker and had a great first year in sales.

After my first year as a REALTOR, I decided that I wanted to start a program that would help more people. I began researching lease options and rent to own and began putting a plan together to start H-elping E-stablish R-oots. With lots of hard work, networking, studying and research I was able to launch my program earlier this year (2019) and have already assisted families in finding their forever homes!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I’m a single mother of two boys so work/family balance has been a struggle for me. I had them both at young ages so I’ve always had to work with them in tow. I always strive to provide a better life for them than I had. We always want better for our children, right? Knowing that I’m who they look up to and I’m who they depend on, being able to provide at times overshadowed my ability to be present with them and enjoy the moment. It’s hard to slow down when work is abundant and you have a goal in front of you but I am getting a lot better at that!

Tell us more about the business.
H-elping E-stablish R-oots can be used as a resource for homeowners and those who want to become homeowners. We assist tenant buyers to locate a home that they would want to move into with the option to purchase soon. Also, we assist homeowners who have a rental property that they wish to liquidate by way of lease purchases and traditional sales.

You hear a lot about “rent to own” scams that have done people wrong in the past and people are skeptical. H-elping E-stabish R-oots is different in that we are supported by a team of Licensed Professional REALTORs (The Bond Team) who value people and relationships over commissions. Besides, we partner with non-profits to assist in home ownership courses and credit repair to help our clients execute their purchase if they so choose.

I am proud to be the Founder of such a unique program that assists the undeserved with such integrity and candor. People in this industry can be easily jaded and having such an amazing team of people behind my vision with the same integrity and the same big heart to serve the community is a blessing.

Has luck played a meaningful role in your life and business?
I can’t say that I believe in luck per se, good or bad. I do believe in opportunity and destiny though. The past few years have opened my eyes to see that the path and direction that I’ve taken is exactly where I’m meant to be heading. Everything that I’ve put work into and dedicated my time to has come to fruition. I’ve met some amazing people along my journey that have helped me along the way. I feel that it is my destiny to be doing the type of work that I am, otherwise, things wouldn’t have aligned so seamlessly.

The universe (God) has a way of telling you when you’re not on the right path or that you’re not doing what you should be.


  • $99 application fee
  • 550 FICO credit score
  • $50,000 annual household income

Contact Info:

Image Credit:
Cholla Bloom Photography
Coco Dixon

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