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Life and Work with Martha Howard

Today we’d like to introduce you to Martha Howard.

Thanks for sharing your story with us Martha. So, let’s start at the beginning and we can move on from there.
After high school, I went to the University of Arizona for two years and then transferred to ASU and went there for a semester. I always knew I wanted to be a hairstylist since the age of 11, when I got my haircut to the famous Vidal Sassoon salon in Chicago.

I fell in love with how graceful the stylists looked when they cut hair and how beautiful/handsome the women and man looked after their services. Clients walked with an extra burst of energy after having their hair done and I thought “Wow! I want to have that ability- to make people look and feel their very best!” So, after that semester at ASU, I enrolled in a beauty school called LaVonne ‘s Cosmetology School which later changed to Classic Beauty College and never looked back… That was over 25 years ago and since being a hairstylist, I’ve owned a full-service salon, worked at small salons and large salons and now currently today owning my salon studio in Chandler, AZ

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No, it hasn’t been an easy smooth road there have definitely been some difficulties such as when I started out building and marketing yourself for clients was different back then. All we relied on was word of mouth. Used to be if you did great work and provided your client top notch customer service you were golden…it was a trickling affect, that client would tell people which those people would tell people about you and so on. Today you can’t rely on just that. The power of social media, having a website presence and the aforementioned about client referral is super important. There were also struggles with techniques.

When you graduate from Cosmetology school you learn what you need to know to pass your state board’s test and how to protect your client. All of the other skills like haircutting, coloring, styling, chemicals, extensions, etc. you’re only taught or shown the basics. It’s up to the you to continue to sharpen your skills by either traveling to out of town advanced trainings, hair shows and/or local classes within your city. How to open and how to own a salon is important to learn and is something that is not taught in beauty school. For anyone starting out I would highly recommend that they take business classes first, learn how to market themselves and grow their own business and really have a heart to heart understanding of their “why” they want to own a salon. Because it’s not about you and because you do great hair and you’ve got a great following. You open a salon because you see where you can bring something different to your community to help make a difference in people’s lives.

Please tell us about Marvelous U Styles.
I specialize in hair coloring, cutting, curly/natural hair, hair relaxing/Brazilian blowouts and custom blending makeup foundations and face powders. I’m known for making your hair super healthy and whatever the texture, straight, wavy, curly or kinky I can do it. I’m a multicultural hairstylist.

What advice would you give to someone at the start of her career?
While you’re in beauty school I would say seek out a mentor. That could be a veteran stylist like myself or their personal stylist that is successful and positive. Always surround yourself with positive upbeat people that will lift you up and cheer you on with your achievements.

Pricing:

  • Pricing can be found off my website

Contact Info:

Image Credit:
All work and pictures by Martha Howard

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