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Check Out Charlie Piermarini’s Story

Today we’d like to introduce you to Charlie Piermarini.

Hi Charlie, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
After working in Pain Management for 5 years I noticed a lot of patients using CBD with varying results. Some of them were getting amazing results and some of them were getting no results. Some patients were using products that were labeled no THC, but were positive for THC on their drug screens. I started to take notice after witnessing some amazing results, but the problem was CBD, Cannabis and the Endocannabinoid System (ECS) are not taught in medical schools. I started to read publish papers and educating myself about what exactly this whole system was and what it could do.

After a year of educating myself, I decided to start my own brand so I had control over quality. We manufacture our products here in Scottsdale and sell directly to patients and to other medical offices. I am passionate about CBD and educating the public and most importantly other medical professionals about the amazing benefits of CBD and the Hemp plant.

I am now a speaker at multiple CBD conferences working to educate not only the industry about how CBD works, but also pushing for advocacy for my patients and the general public. I also produce a monthly Podcast called Medically Assisted CBD that can be found on all major podcast platforms to help educate the public about CBD. I also have published my first book on Amazon titled “CBD Education From A Medical Professional” and it is available on Kindle and will be available in print soon.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Starting a CBD company comes with many challenges, Finding a bank that will allow a CBD company to bank with was incredibly challenging and also finding credit card processing company that will allow you to sell CBD is very difficult. Along with that, the industry is limited on marketing since Google and Facebook do not allow paid Ads for CBD products. I have had to be creative in my marketing and currently sponsor a couple professional BMX and motocross athletes who help promote my brand.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
As a board-certified PA of 6 years, I have a passion for helping patients get better. I have started to embrace more holistic and integrative medical approaches to help my patients feel better. I believe in combining traditional medical practices with alternative therapies such as CBD, infrared therapy, IV nutrition and Life coaching to help meet my patients where they need the care most.

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
Starting a CBD company is very difficult. I would research your states laws and regulations to help guide you on starting a company. Then start asking other established companies if they would be interested in mentoring you or there are companies that you can pay to help you start your business.

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