Meet Russ Perry of Design Pickle in Scottsdale

Today we’d like to introduce you to Russ Perry.

Russ, please share your story with us. How did you get to where you are today?
I founded Design Pickle initially to scratch my own itch. Before Design Pickle I was living the life as a creative consultant, but had a large volume of straightforward, yet time consuming design requests. A few flowcharts and off-the-shelf SaaS tools later, the bones of Design Pickle was built, streamlining my clients into a system to manage and execute their graphic design requests. In December 2014 I read the book 7 Day Startup and literally had a lightbulb moment: What if I let other people use my design system?

In January 2015 Design Pickle was born with a staff of 3 people; myself, a designer and a project manager both located in the Philippines. That spring I invested in the Infusionsoft ICON Conference here in Phoenix dressed in a pickle costume, handing out pickles from an old ice cream cart, pitching Design Pickle to other small business owners. The business has grown exponentially from there.

We just bought a building for the Design Pickle Headquarters in the Scottsdale Airpark and our worldwide team just broke 150 people. This team supports our 2,000+ active clients and have created over 210,000+ original designs to date.

Has it been a smooth road?
No, starting a new business is rarely smooth. We started with zero investment so we had the stress of having no financial backup plan if things didn’t go according to the plan we laid out. We also had the fear of the unknown, we were creating Design Pickle from the ground up and handling any problems that we encountered head on.

Additionally, we’re dealing with people serving people. There’s a world of complexity that can arise and we’re constantly working hard to ensure everyone, regardless of their background with design, has a great experience and gets what the need to move forward.

So, as you know, we’re impressed with Design Pickle – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Design Pickle is an unlimited graphic design service that is 100% committed to being the most helpful creative company in the world. We specialize in the day to day graphic needs a company has like brochures, digital graphics, social media graphics and business cards but that is just the tip of the iceberg of what our designers can handle.

We’re most proud of the personal relationship our clients develop with their designers. It’s really like having your own designer as a part of the team. Seeing what clients create to help their clients and improve their lives is astounding.

Currently, we’re doing over 1,000 original design jobs a day. That’s a lot of creativity!

What were you like growing up?
I’ve always been the creative problem solver. Even when that got me in trouble. With every job I had, I came up with new or more efficient ways to solve problems. Sometimes this would work in my favor and other times I’d get written up for rocking the boat too much.

From a young age I was around computers (specifically Apple computers) and I know this created a deep interest inside me for technology. I actually worked for Apple for several years before becoming an entrepreneur. It was a dream come true learning how to market, brand, and sell world-class products.

Other interests growing up (and even still today) include hip-hop, Japanese food, and Super Mario Brothers 3.

Pricing:

• Unlimited design for $370/month

Contact Info:

• Address: 16414 N 91st Street Unit 103
  Scottsdale AZ 85260
• Website: Designpickle.com RussPerry.co
• Phone: 800-527-4212
• Email: [email protected]
• Instagram: @russperry

Image Credit:
Taylor Henning

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.