Meet Elyse Flynn Meyer of Prism Global Marketing Solutions

Today we’d like to introduce you to Elyse Flynn Meyer.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started? 
I started my agency, Prism Global Marketing Solutions in 2013 when I saw the need for small and mid-sized businesses to have a better way to market to their prospects and connect with their customers. Historically, marketing had always been quite expensive, but with digital and inbound marketing, businesses of all sizes were starting to see they could market and grow their business through content and organic growth.

Prior to starting my agency, I was an in-house marketer and also spent time in sales. While I never liked sales, I did this strategically because I knew if I was going to be a good marketer in the future, I had to have an understanding of how sales works, the challenges they need to overcome, and how their conversations with prospects typically go so I know how to address challenges on the marketing side.

This has proven to be very helpful in my career, especially since we focus primarily on B2B marketing because I can have those conversations with sales teams, and know where they are coming from and why they are asking for certain things from the marketing side.

Once I started my agency, Prism Global Marketing Solutions, we worked primarily with small to mid-sized businesses, and we have grown since then. We work with companies in varying industries, but all mainly companies with a B2B audience. We help companies leverage content, lead generation, email marketing, automation, social media, and more to reach their target prospects and customers to help drive revenue growth.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
It has not always been a smooth road, but I think that’s true for most entrepreneurs. I started the agency at a young age at only 27 years old. Being a young female in this industry is challenging. Even though marketing is generally considered to have more female representation, the “typical” agency owner is still male. So, I very much had to prove myself in the first several years (or even a decade) of the business.

That was probably the most challenging part, and I think women in any industry would agree that we need to work exponentially harder than our male counterparts to receive the same level of respect and recognition. I don’t think that is changing anytime soon, but hopefully, with more women rising up to leadership levels and getting a seat at the table, we can start to move the needle more for our future generations.

We’ve been impressed with Prism Global Marketing Solutions, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Prism Global Marketing Solutions, an award-winning inbound marketing agency and HubSpot Platinum Partner, provides strategic online and inbound marketing implementation, consulting, and support. Prism Global Marketing Solutions understands the constraints of marketing resources, time, and budgets.

We collaborate with our clients to identify the most unique and effective solutions to help them achieve the greatest return on investment from their marketing, sales, and customer experience strategy. Our services include:

– Content Amplification
– Search Engine Optimization
– Social Media Marketing
– Lead Generation
– Sales Alignment
– Email Marketing
– Marketing Automation
– Marketing Analytics
– Marketing Operations
– HubSpot Implementation and Onboarding

Is there anything else you’d like to share with our readers?
Elyse Flynn Meyer is also the author of Mastering Inbound Marketing: Your Complete Guide to Building a Results-Driven Inbound Strategy. In addition, she is on the advisory board for the Arizona Animal Welfare League, is a member of HubSpot’s Partner Advisory Council, and the Forbes Agency Council, where she contributes to Forbes.com.

She has co-authored three other books, including a personal branding book, Brand YOU, and Brand NEW. Finally, Elyse is a selected member of the global female executive group, CHIEF.

Contact Info:

• Website: www.prismglobalmarketing.com
• Facebook: https://www.facebook.com/PrismGlobalMarketingSolutions
• Linkedin: https://www.linkedin.com/in/elyseflynnmeyer/
• Twitter: https://twitter.com/PrismGlobalMKTG
• Other: https://www.prismglobalmarketing.com/blog 

Image Credits
Karianne Mundstedt Photography