An Inspired Chat with Lori Oberbroeckling of North Phoenix

We recently had the chance to connect with Lori Oberbroeckling and have shared our conversation below.

Hi Lori, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What do you think others are secretly struggling with—but never say?
I think a lot of women—especially busy moms—are secretly struggling with feeling like they’re constantly failing at something. Maybe they’re killing it at work, but the house is a disaster. Or they made it to every school event this week, but their inbox is overflowing and they know something has got to be on fire. There’s this quiet, nagging sense that no matter how much we do, it’s never enough. And most of us don’t say it out loud because we think everyone else has it figured out.

We carry this invisible pressure to be excellent at everything: parenting, partnering, working, meal planning, self-care, friendships, school volunteering… and it’s exhausting. But we smile, post the cute family photo, show up to the meeting on time, and power through—even if we’re running on fumes.

And what makes it harder is that we rarely give ourselves credit for how much we are actually doing. We minimize it or assume it’s just what we’re “supposed to do” or think other women and probably doing even more. I think so many women are walking around feeling overwhelmed and alone in that feeling—when in reality, it’s incredibly common.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Lori Oberbroeckling—mom of four, corporate leader, author, and the founder of Secrets of Supermom. I help busy, ambitious moms go after their big goals without burning out or giving up what matters most.

Through my podcast, book, workshops, and membership community, I teach time and energy management strategies that actually work for real moms with real responsibilities. No 5 a.m. miracle routines or color-coded perfection required.

What makes Secrets of Supermom special is that it’s built by a mom, for moms—especially those trying to juggle work, kids, dreams, and their own well-being. I believe you don’t have to choose between being a great mom and a fulfilled, successful woman. You can be both—with the right tools, support, and a little planning magic.

Right now, I’m working on a few exciting things—my next book, a planner designed just for working moms, and a new challenge to help women Finish Strong before the end of the year. Because moms deserve to feel proud of what they’ve accomplished and excited about what’s next.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What part of you has served its purpose and must now be released?
The part of me that says “yes” to everything and everyone—that version of me has served her purpose, and it’s time to let her go.

She got me here. She helped me be the dependable one, the achiever, the go-to person. She helped me build relationships, grow my career, and keep things running at home. But she also ran me ragged. She said yes out of guilt, out of fear of disappointing others, out of wanting to prove something.

Now, I know that every “yes” is also a “no” to something else—often my own peace, priorities, or presence with my family. I’ve learned that boundaries aren’t selfish; they’re essential. I’ve learned that I can still be kind and committed without being constantly available.

So, with gratitude, I’m releasing the “yes woman.” She was useful, but she’s no longer required.

If you could say one kind thing to your younger self, what would it be?
I’d tell her: “Your value isn’t in being perfect or being the smartest person in the room. You are worthy exactly as you are—messy, learning, growing, human.”

I spent so many years chasing gold stars—being the good girl, the straight-A student, the one who had it all together. I thought if I just performed well enough, achieved enough, impressed enough… then I’d be enough.

But I wish she had known sooner that she didn’t have to earn her worth. That being kind, being curious, being real—that’s where her magic was. Not in the flawless grades, the overachieving, or the polished image. Just her. That would’ve been enough all along.

Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
Yes—and also, she’s the filtered version of me.

The public me is real. She genuinely loves productivity tools, vision boards, planning systems, and supporting ambitious moms. She laughs loud, talks fast, and really does use all those color-coded tools. But she’s also the version that shows up a little more polished, a little more prepared, with the dishes cleared off the counter before the Zoom call.

The private me has meltdowns. She sometimes swears when she’s overwhelmed, doubts herself in the early morning hours, or has to miss picture day—again. She’s still working on boundaries and still sometimes overcommits, even though she teaches not to.

Both are me. The public version just has better lighting and maybe a little more sleep.

And honestly? I think the magic happens when those two versions keep getting closer together—when we’re brave enough to be seen in the in-between.

Okay, so let’s keep going with one more question that means a lot to us: What is the story you hope people tell about you when you’re gone?
I’ve thought a lot about this—maybe more than most—because I’ve been to too many funerals in the last few years. Sitting in those pews, listening to the stories and the impact someone had on the people around them, it changes you. It makes you wonder: What will they say about me?

And what I hope, more than anything, is that people talk about how they felt when they were around me.

That I made them feel energized. Like their ideas mattered. Like they were capable, confident, powerful—enough.

I hope they say I helped them believe in themselves a little more. That I created space for joy and ambition and grace. That I didn’t just cheer them on—I stood with them, reminded them of their strength when they forgot, and gave them tools to keep going.

That, to me, would be the greatest legacy.

Contact Info:

• Website: https://www.secretsofsupermom.com
• Instagram: https://www.Instagram.com/secretsofsupermom
• Linkedin: https://www.LinkedIn.com/in/secretsofsupermom
• Facebook: https://www.facebook.com/groups/secretsofsupermom