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Meet Chey Tor of RE/MAX Omni Consultants in Scottsdale

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Today we’d like to introduce you to Chey Tor.

Chey, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’m a local businessman and philanthropist. My background is sales and marketing. I spent almost a decade selling advertising space with a significant amount of time focused on print platforms in an era when digital advertising was the trend and booming. Every day, someone would tell me, “print is dead.” Yes, a lot of print publications have gone out of business, including the last magazine I worked for. But print will never be dead because there will always be a market for certain print products (i.e., community publications, game programs, tourism guides, etc.) and a lot of folks still prefer something tangible to hold on to. Would you rather read a real book or an eBook? Personally, I still prefer a real book in my hands as opposed to holding a tablet or laptop and scrolling down.

After AZ Weekly Magazine folded in the summer of 2014, I took my marketing skill sets to the real estate industry serving two years as a marketing rep for a national home warranty company and two years as a marketing rep for a regional title and escrow company. In my time as an affiliate working with realtors, I learned that real estate can be very challenging but also very rewarding. After four years of servicing realtors with their home warranty and title needs, I obtained my Arizona real estate license in December 2018.

I’m currently a licensed REALTOR with RE/MAX Omni Consultants in Scottsdale, AZ in my second year of practicing real estate. I was blessed to be given the opportunity to close on a million-dollar house on my first transaction last year. I’m still learning everything related to real estate (each day is different), constantly working to generate new leads, networking every day, and consistently doing the activities needed to build my real estate practice. I love the independence and freedom of running my own business and I am blessed to have the motivation, discipline, and desire to make it happen.

I am a huge believer and supporter of giving back to the community. I am very proud of the philanthropy work that I have done and will continue to do. In 2017, I helped orchestrate a small group of volunteers to travel to Houston, TX to help with hurricane relief efforts after the flooding caused by Hurricane Harvey. We drove 20 hours non-stop from Phoenix to Houston with a convoy of supplies that we distributed to local residents, community churches and one of the high schools in the Houston area. I’m currently a board member for We’re Moving Forward, a local non-profit support group for traumatic brain injury survivors. I’m also a member of the Asian community advisory board for the Phoenix Police Department. I’m currently working with the principal of a local elementary school in Phoenix to develop a rolling fundraising campaign drawing support from local businesses and the community to help bridge the funding gap that the school faces every year. I will be in my third year helping the Greater Phoenix chapter of the Leukemia & Lymphoma Society raise money for their Light The Night campaign.

My ultimate goal in life is to leave this world a better place than when I entered it. I want my two girls to be proud of the legacy their father is leaving behind.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
If only life offers such a thing as a smooth road lol. My first year in real estate saw many challenges. A lot of the challenges were financial because there is no paycheck. We only get paid when a deal closes. I’ve heard horror stories where agents have spent weeks and months working on a deal only for it to fall apart in the 11th hour. I haven’t had that happen yet, but I’m sure it’ll happen in due time.

As soon as I got my real estate license, there were so many fees and dues that needed to be paid to get started. I knew about these fees and dues but it didn’t really hit me until my bank account was being raided for one item after another. Not to mention the marketing cost to get started. Business cards. Open house signs. Flyers. The list goes on and on.

The hardest struggle was probably lead generation. I’ve lost count of how many open houses I’ve done so far but each one is different. Some open houses – I don’t get a single soul walking through. Other open houses offer a steady flow of foot traffic, which is phenomenal. I’ve learned that some folks don’t want to be bothered, so I leave them alone. Others I’ll engage especially if they have questions. Usually, if I can develop a rapport with the open house guest, I can secure their contact info for follow up, which is the whole goal of the open house.

Another struggle which I still have to this day is follow up and timing it right. I’ve had instances where the prospect tells me that they’re too busy but call back in 3-4 months. I’ll call back after two months and they would report that they’ve already bought a house. That kind of phone call is very deflating. You think you have a good prospect and just like that they’re gone.

Please tell us more about your work, what you are currently focused on and most proud of.
I’m a residential REALTOR with RE/MAX Omni Consultants who helps individuals, families, investors, and organizations buy and sell properties in Arizona. I focus most of my time on the Phoenix/Scottsdale market but I have clients all across greater Phoenix from Fountain Hills to Goodyear. I take great pride in my ability to give each of my clients the highest level of service possible regardless of what they’re buying or selling.

I stay up to date on current events and legislation that impacts the real estate community. Of the more than 8,000 REALTORS in the Scottsdale area, I am one of 28 REALTORS who are Major Investors in the Realtors Political Action Committee (RPAC) meaning each one of us has committed to spend at least $1,000 to lobby and influence legislation designed to protect our clients’ interest whether that be renewal of the National Flood Insurance Program (NFIP) on the federal level or sensible regulation of short-term rentals on the state level.

Some REALTORS prefer to be on the sideline for these political discussions. I prefer to be on the front line because I believe it is my professional responsibility to speak up and defend my clients’ interest should that interest be at stake. As a RE/MAX REALTOR, I am privileged and honored to be associated with the #1 brand in real estate. Even more powerful than the brand is the network and connection that RE/MAX offers. I have the ability to refer my clients to different partners around the country and the globe should they have the desire to buy or sell in another state or overseas.

What moment in your career do you look back most fondly on?
The proudest moment of my real estate career has to be my very first deal. You always remember the first one of anything you do. I was privileged to help this amazing family from Oregon buy a new home in Scottsdale last year. I was basically their guide and it was such a pleasure helping them navigate the landscape. We looked at about 15 homes and developed a shortlist of the ones they would consider putting an offer on. There were a couple properties that we had verbal negotiations on before we found “the one” which we knew as soon as we walked in. The rest was history.

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