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Meet Vivian Valenty of Dazzle Dry in Chandler

Today we’d like to introduce you to Vivian Valenty.

Vivian, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Growing up, I was taught that the best way to make the world a better place was to recognize and use your natural talents. After almost 50 years of being a bio-organic chemist, I am convinced that my talent is in creating products that not only solved problems but did so in a natural, healthy way. Once I discovered the dangers lurking in everyday nail care products, I became determined to create my own line that solves the performance problems of traditional polishes and unhealthy nature of gel polishes, yet free from harmful chemicals, animal byproducts and animal testing.

To this day, Dazzle Dry is the only quick-drying, long-lasting natural nail care system of its kind. It uses a signature four-step system to strengthen nails, protect against abrasion, air dry rock solid in just five minutes, and last up to three weeks. Removal is easy as it wipes off with regular polish remover.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
First there was the tortuous path taken – I taught college organic chemistry and biochemistry, did government funded research in blood coagulation, created chemicals from carbohydrates, did product research to replace formaldehyde in textile processing, synthesized polymers for use in the electronics industry, and invented a dishwasher safe coating for ceramic articles that became the global gold standard, before I got into the nail industry by inventing the UV top coat to dry traditional nail polishes.

Second was the length of time it took to develop the product – It was during the 90’s when the FDA issued a statement that UV-A is potentially more dangerous than UV-B that I started setting my goal of creating a nail polish system that is fast drying, long-lasting and healthier on nails than any other polish on the market. It took over 10 years before I had a product that I was happy with. I decided to launch my own brand with it. I was sure that women will be dazzled by how fast the product dried that I called the brand Dazzle Dry.

Third was the amount of investment in time (11 years from launch to today) and resources (my life savings) it took to get the many women that we now have recognized and embrace Dazzle Dry as a truly transformational nail polish system. These customers have validated our claims of the system drying in five minutes without the use of UV light and staying on natural nails chip-free for seven to 14 days then removes by wiping it off using regular polish remover. Dazzle Dry wearers find that their natural nails are growing healthier and stronger and enjoy the over 230 colors and finishes to choose from.

Alright – so let’s talk business. Tell us about Dazzle Dry – what should we know?
My company is called VB Cosmetics, a manufacturing company incorporated in the State of Arizona. We specialize in nail care and skin care products recognized by the FDA as cosmetics. I am the Founder, President and Chemist. While we are proud to have invented and manufactured category opening products in the nail industry that we sold as private label to start-up companies, we are most proud of our own brand, Dazzle Dry.

This is because Dazzle Dry solves the most important problems of traditional nail polishes by delivering on its claim of performance (quick-drying and long-lasting) without compromise (healthier ingredients for healthier nails) to set us apart from others and can help women (and men) who all around the world.

Is there a characteristic or quality that you feel is essential to success?
I like best about Chandler – It is clean, well managed and people are unpretentious/down to earth.

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Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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