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Meet Michael and Priscilla Sweet of Silver Rose Bakery in Peoria

Today we’d like to introduce you to Michael and Priscilla Sweet.

Ever wanted to pursue the one passion that brings you the most joy in life? For Priscilla, that passion was baking. Particularly cake decorating. Michael, her husband also has a passion, entrepreneurship. Specifically, building a business that requires energy, continuous challenge, and lots of opportunity for growth.

It took several years for both of them to finally equally agree to go full time as bakers. Michael would take on becoming the lead baker with Priscilla the cake and dessert decorator. They creator a slogan based on their experiences trying desserts around the Valley, “mini is more fun”. So not only would they create full size cakes but they make all other desserts in only mini size. Want a cupcake? You’ll get a mini cupcake.

Starting the journey was rough. Having begun in late June 2017, the two discovered the harsh reality of the summer season. It sucks… With rarely the moderate order coming in. Wedding orders are slim which the primary market for their business is. Undeterred the couple set out appear the larger than life. Becoming a presence in almost every place possible, as long as it has they do it together. Where Michael is, so is Priscilla. They wouldn’t have it any other way.

Their first fall season was slow. Having only taken on a few dozen orders. However, winter 2017 thru spring 2018 put them to the test of being full time. They went from 2 weddings in summer and fall to nearly 5 weddings a week and 20 or more other orders each week.

Too fast? Not for this Sweet team. Ask Michael and he’ll tell you they’ve only have got started…

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
A smooth road would not be pleasant. We would get bored very quickly. – Michael
As expected this road was bumpy and had a lot of side streets with misguiding names. In late 2017 as we tried several different sales channels unrelated to weddings. This was mostly a time for discovery. We wanted to see if we could build incur a side channel of revenue that could assist us while we grew out wedding focus.

Our reasoning was logical. We had limited funds and needed sales. Yet, that was the flaw in the plan as we discovered later. When we moved to funding online and offline sources of marketing and advertising we learned the truth about the phrase “takes money to make money”. This didn’t mean throw money at every channel on the wall and see which sticks. Rather, we dove into a channel, gave it 30 days to prove, evaluated ROI, and made a decision whether to continue funding or bail. So far we’ve chosen well with only one channel needing be eliminated.

Please tell us about Silver Rose Bakery.
We are aficionados of wedding cakes and mini desserts.

We have these aspects that makes us who we are:
1. We are Sweet already so your dessert doesn’t need more sugar.
2. Mini is more Fun!
3. When you book with us you are our customer, like friend and family.
4. We don’t abandon customers.
5. We custom make for you.
6. We understand baking (design, tasty, transportation, weather, etc.) so you don’t have too.

If you had to go back in time and start over, would you have done anything differently?
Suck it up and put money into marketing.

Pricing:

  • Wedding cake average starting prices range from $4 to $6 depending on the bakery.
  • Mini is more fun at $3 per guest

Contact Info:


Image Credit:
Michael and Priscilla – by De La Fontaine Photography, Arizona
Wood tower with mini cupcakes and couple’s cake – by Busy Bee Studio, Texas

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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