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Meet Jenn Hanson

Today we’d like to introduce you to Jenn Hanson.

Thanks for sharing your story with us Jenn. So, let’s start at the beginning and we can move on from there.
I discovered the candle making two years ago. I have always loved candles, but I became frustrated with the quality of the mass produced candles I used to buy. I thought that I could make better candles and gave it a shot. I watched instructional YouTube videos and researched the process extensively. In the early stages, I gave my candles to coworkers, friends, and family for their feedback and advice. They were a hit, and then I started to make sales. They encouraged me to keep going. When I felt comfortable with the candle making process, I shifted my focus toward participating in local pop up markets. I met great vendors and organizers along the way, and it was a great learning experience. Additionally, those markets led to new opportunities, such as having local boutiques carry my candles. It has been a wonderful experience to discover my hidden talent.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Learning something new will always have its challenges, especially when you are doing it from scratch. Candle making, in particular, requires precision and patience, and I struggled with honing that process for at least a year. While that aspect was challenging, it has always been an activity I do for fun. If I am not having fun, I am doing it wrong.

Please tell us about your business.
Every candle maker is different. Even if we were to follow the same instructions, our methods and materials can differ wildly. People buy my candles because the quality is superior to those found in large stores; I won’t name names. Mine burns evenly, last longer, and smell better. I am known for my quality, beautiful jars, and custom orders. My proudest achievement was being invited to sell in the Urban Yoga Boutique at One Lexington. I have worked hard to reach that level and am proud of my accomplishments.

If you had to go back in time and start over, would you have done anything differently?
I was so excited about making candles at the start that I would buy a huge variety of scents and jars, which accumulated quickly. I would have taken it slower by focusing on using only a few candle scents and jars. People can get overwhelmed when they see how many options I have. For example, I usually bring at least 40 different candles to the popup markets and that’s not even half of my current stock. I like experimenting with different materials, though. It has helped me learn which candles are the most popular.

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