Today we’d like to introduce you to Jason Euler.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Following that journey of how I got started from originally just running Party Buses to Festivals. I start throwing shows and events around Arizona and into California. The Company grew and expanded to the point where we were producing 50+ events a year and drawing thousands in attendance across a multitude of events.
After two and half years of working a full-time job and running OCTIV where I was putting in 70-80 work weeks, I was given the opportunity to work in the Music Industry full time. This year in January I had a chance to accept a position with Relentless Beats who is one of the largest Concert and Festival Producers in the Southwest.
I start running the Party Buses at 23 right before I turned 24, I just turned 26 in December. This journey has been anything but normal, and it was a very unique route to finding a way to work full time around music.
My last article in Voyage phoenix that was featured in December of 2017 greatly outlines my start of how I came into the Dance Music Industry. http://voyagephoenix.com/interview/meet-jason-euler-octiv-entertainment-scottsdale/
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Running a business is one of the hardest things I’ve ever done in my life. I played collegiate and professional baseball for, and I would still say running a business is harder.
Owning a business around music the #1 focus is how to remain relevant while providing a consistent product for attendees and supporters. Staying relevant and consistent is the biggest challenge and where I see most people failing in this industry.
Putting out constant content, pushing the envelope on ideas, and taking risks is what allowed myself and our team to progress at the rate we did in a relatively short amount of time considering the industry we’re in. The biggest obstacle of all is overcoming yourself and learning how to deal with failure.
How you respond to that failure is everything. It’s easy to get down but when you push through it and go back to the drawing board and keep pushing great things happen. I’ve had nights where I’ve lost on shows and other times where they were very successful. It’s a roller coaster with a lot of up and downs.
Success is never final, and failure is never fatal though. Learning how to stay even keel by not riding the lows and not get too caught on the highs allows you to stay consistent and put the work in day in and day out.
Alright – so let’s talk business. Tell us about Relentless Beats – what should we know?
Moving from running my own business where I was responsible for everything into a more focused and centralized role has placed me in a position to where I’m going to get to learn a lot. I believe in life all you can ask for are things that help you grow as a person and open new doors. Making a lateral move from running my own business into a company with a specialized role will allow me to learn from some of the best the Music Industry has to offer.
Moving to Relentless Beats, I will be working in Partnerships and Talent Management within the Organization. Having a specialized focus on partnering with strategic brands and businesses will allow our festivals and events to grow to the next level creating a more unique and memorable experience for all those who attend. Beyond this, it will allow Relentless Beats to leverage our platform and resources to make an impact with businesses in our community. As we grow and help others grow our community gets stronger.
Working on Talent Management is definitely a passion project and something I’m very excited about. Less than two years ago I discovered a shy 19-year-old kid who happened to be one of the most talented musicians I’ve ever met. About eight months ago we started a project launching the Ekonovah Brand, and in that short time, there hasn’t been a dull moment. We’ve gone from struggling to get bookings and playing empty rooms at times to now having music Releases coming out with Labels like Dim Mak, Insomniac, and Gold Digger.
Our biggest announcement to date is that Stephen aka Ekonovah will be performing at this year’s Electric Daisy Carnival in Las Vegas. Widely regarded as one of the biggest and best music festivals our industry has to offer in the World. With this kid only being 21 years of age and the attention we are getting now sets a really high ceiling for the potential for growth.
What were you like growing up?
I grew up in Flagstaff Arizona and was very into baseball. From the age of 3 – 23 it consumed my life. My Father played professional baseball back in the 1980s for a brief stint in the Kansas City Royals Organization. Growing up I was obviously heavily influenced by that. Baseball taught me everything. Baseball taught me how to deal with failure and overcome it which served me so well in the business world. Baseball helped me get through college with little to no student debt which financially positions me to invest in myself and my business.
I wasn’t the best student in school or “I didn’t apply myself” as my Mother always told me. School was never of interest due to the idea in my head where I didn’t’ see free thinking. I saw a set of rules and directions. Following directions and living by a single set of rules get you to know where in business especially in the music industry. You have to be able to pivot at the drop of a hat and go and do some things that are risky and take chances!
Otherwise, I’d say my childhood was an epitome of the ’90s. I came home when the street lights turned on and figured out where my friends were at based on which house had the most bikes in front of it. High school I was really involved with even winning “Most schools spirited” at one point. Never in my life did I think I’d wind up doing what I do now, but it couldn’t have unfolded any better.
- Email: firstname.lastname@example.org
- Facebook: @jeuler9
- Instagram: @jasoneuler9
- Twitter: @jasoneuler9
- Other: Snapchat: @j_euler9
Jacob Tyler Dunn, Tanner Perry