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Meet Dr. Nadia Brown of The Doyenne Agency in Laveen

Today we’d like to introduce you to Dr. Nadia Brown.

Dr. Brown, please share your story with us. How did you get to where you are today?
Eight years ago, I started my own business. Originally, it was a leadership institute that focused on coaching and training female corporate leaders, many of whom found themselves in male-dominated industries such as engineering and technology. Before that, I was a computer engineer, who spent nearly thirteen years in corporate America.

I did that for years, and I was living the dream of being my own boss. I had clients. I had deeply interesting work that I really enjoyed. I got to travel across the country, giving talks and serving my clients. But a few years ago, I started feeling like something was gnawing at me. I didn’t just want to work for myself. I wanted a business that was bigger than just me. I wanted a business that, when my husband and I went on vacation, the work got done without me. I wanted a business that, twenty or thirty years from now, when I’m older and don’t want to work as much I as do now, would continue into the future.

So, about two and a half years ago, I ended up deciding to go after my vision of building a company that was bigger than just me. I decided to narrow my focus and specialize in sales and sales training for boutique businesses (like childcare centers, real estate teams, coaching companies). It hasn’t been easy. And I’m not gonna lie – I have been up against my own fear a lot of the time. But in the first year after we pivoted, we made $1.3 million in sales for our clients. We’ve broken records for back-of-the-room sales for several of the companies we worked with. And, maybe best of all, it’s not just me anymore – I have a client concierge and two salespeople on my team, serving clients alongside me.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No road worth taking is smooth 100% of the time! The struggles are how you get stronger and develop your abilities. For me, one of the struggles I encountered was learning how to generate consistent revenue in my business. For several years, I’d have one month where there was plenty of money, and then the next month there’d be no business coming in the door. It took me a while to understand what I needed to do differently to smooth out my revenue.

I also had to get over my fear of selling. I realize that might sound funny, coming from someone who runs a sales agency! But in the early days, I was really worried about asking people for their business. I really took the rejection personally. Now, I know that sales is a numbers game – you are going to get a lot of people saying no to you along the way. So, I tell my clients, don’t give up until one hundred people have told you no. It’s a shift in how we look at things. Then hearing one no doesn’t matter as much. Because you know you’re on the road to achieving what you want. Most people give up far too soon.

The Doyenne Agency – what should we know? What do you guys do best? What sets you apart from the competition?
The Doyenne Agency is a global sales and sales training firm that serves coaching and personal development companies and small businesses. We work with boutique businesses in a range of industries, leading sales conversations for their companies with their prospects. We do this as an ongoing service over time, or at a one-time sales event. We also train salespeople and sales teams how to have powerful conversations that increase qualified sales and decrease their refund requests.

I’m most proud of two things as a company. One, I am proud of the success we’ve been able to help our clients achieve. In 2018, we helped one client break their record for back-of-the-room-sales at their annual event – selling $600,000 in three days. I also get excited when I think of my client who, just two years ago, barely hit the six-figure mark in her business. This year, she’s on track to generate half a million in annual sales. That’s major growth in such a short amount of time and it feels good to be a part of that.

And two, I’m proud of how we do sales. As a company, we’re about service, powerful conversations, and respect for the decision-making intelligence of your prospects. That feels way better than the prevailing method of selling, and in many cases, it actually works just as well – if not better. Customer loyalty goes way up when you treat people extraordinarily well, right from the beginning.

This is what sets us apart from other sales agencies, too. Our sales approach relies on conversations and nurturing relationships with our client’s prospects and customer base. We do not believe in using high-pressure sales tactics, manipulation, or mind games to close sales. The marketplace is changing, and these traditional sales tactics are a turn-off to ideal clients – people who are intelligent, who think for themselves, and who don’t appreciate being bullied into buying anything.

What is “success” or “successful” for you?
I personally define success as the results of the people around me – what we’re able to achieve for our clients and what I’m able to do to set my team members up for success. I am constantly watching the trends and providing feedback to my clients so that we can pivot as necessary, and get ahead of whatever is coming down the pike. I also meet with my team on a regular basis so I can provide them with what they need to be successful in their roles. As the company continues to grow, I measure success by how much my team can effectively and efficiently do without me, which is my big vision.

Pricing:

  • Leading Like a Lady: How to Shatter Your Inner Glass Ceiling $14.99
  • Selling Like a Lady: Courage Diary $24.99

Contact Info:

Image Credit:
Focus First Photography, Alexxis Grant, Don Hajicek

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