Today we’d like to introduce you to Lindsey Richter.
The founder of Ladies AllRide has a mission: Change women’s lives with two wheels and some dirt. Of all her wildlife experiences (like being a Reality TV star on the CBS show: Survivor), it was mountain biking that taught Lindsey life is about CREATING yourself, not finding yourself. Now as a world-renowned leader in the women’s mountain bike movement, Lindsey spreads her passion for mountain biking across the globe through innovative and inspirational skills camps. Lindsey knows firsthand how mountain biking can change lives and she is a true ambassador for the sport! Her student, Marilyn sums her up best: “Not only is she knowledgeable, but she is also able to convey that knowledge in a way that makes you understand why you’re doing what you’re doing. Lindsey is someone who truly enjoys teaching and her energy and enthusiasm for the sport are infectious. The fact that she shreds on a bike is tireless, funny and fun is just a bonus.”
After losing sight of her fitness in college and then losing her confidence and self-esteem thanks to reality television, Lindsey began racing Cross-Country mountain bikes and was hooked. She has since raced Downhill, Super-D, and Enduro. But her story goes way beyond racing…
The AllRide Tour: For over a decade, she traveled North America alongside her now ex-husband, longtime pro mountain biker Kirt Voreis, promoting mountain biking as brand ambassadors, skills instructors, and racers. They ran the Fox Racing AllRide Tour, The Santa Cruz Syndicate AllRide Tour, and The Specialized AllRide Tour together. They also ran the AllRide Academy kids program where they sponsored and mentored kids to give them life experiences and opportunities on the road and in the bike industry.
Lindsey developed Ladies AllRide in 2013:
During her travels with Kirt, Lindsey noticed a distinct void in women’s participation in mountain biking. She knew from experience how intimidating it can be to go beyond your comfort zone and feel left behind. In 2012, she became determined to find ways to be a voice of encouragement to invite more women into the sport. She began realizing through her own experiences on the bike that mountain biking is a lot like life with ups and downs, finding balance and overcoming challenges. Once she learned that accomplishments on the bike related to self-esteem and life, this inspired her to educate more women about the beauty of the sport, which led to the Ladies AllRide movement. She has creatively applied that knowledge to her teaching and has a unique way of breaking down skills in an easy to understand, positive and entertaining way. She believes everyone should take a lesson no matter how many years they’ve been riding. Lindsey says, “I teach people how to give their bikes life and help them develop a deeper relationship with the mountain bike lifestyle. I know firsthand how mountain biking can enrich women’s lives and bring so much joy and happiness into their worlds! I must get more women involved with this community!!”
Fun Fact: Lindsey “barely survived” the TV show Survivor: Africa in 2001. She’s happy to tell stories to those curious about her experiences on and after the show. She walked red carpets, was in an Eminem music video, appeared on Hollywood Squares, David Letterman, Regis and Kelly, and The Howard Stern Show, to name a few. However, Survivor contributed to a long bout of low self-esteem. Mountain biking got her through, and she wants to pay it forward.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has been a fairly smooth road with challenges along the way. Obtaining sponsorship to help fund our program is always hard. Dealing with weather is hard if it doesn’t cooperate. There are a lot of details involved with running a large-scale event, so that can be challenging but thank goodness I have the best team ever! Any advice to other women would be to surround yourself with a great team of supporters and helpers. Have a clear vision of what you want and don’t give up. Ask questions, volunteer in an area that will help you understand what needs to happen to achieve your dreams.
Please tell us about Ladies AllRide.
Ladies AllRide is a movement dedicated to growing the community of female mountain bikers across the globe. I traverse North America in a sprinter van inspiring women to face fears, believe in themselves and get RAD on their mountain bikes! Together with my business partner Meredith Brandt (Grit Clinics, LLC), we run a series of energizing and inspirational mountain bike skills camps for women: Liv Ladies AllRide: Powered by SRAM. Complete with the best coaches in the business, these events bring women together in a welcoming environment to enhance their lives on and off the bikes. There are twelve signature Ladies AllRide events in epic riding locations across the U.S.
I am most proud of the fact that we get to inspire women to live their best lives through mountain biking. We relate mountain biking to life and help women see they are capable of changing thoughts from negative to positive and working through fear and challenges.
What sets us apart is how we bring an emotional component to an intimidating sport. We make sure women know we understand it’s a scary sport and we begin our weekend with a speech that addresses we have no ego and we’re all in this together to learn and grow and become strong, independent women.
What advice would you give to someone at the start of her career?
I would tell a young woman to volunteer wherever she can that allows her to see what it takes to do the job(s) she’s interested in. Then, try and have a clear vision of what she wants to do, ask questions, seek help and don’t give up on your dreams.
- Our camps are $395 for two full days of mountain bike skills, lunch, raffle, goody bag, education stations and so much more
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- Website: www.ladiesallride.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/ladiesallride/?hl=en
- Facebook: https://www.facebook.com/LadiesAllRide/
Photos by Katie Sox, Allan Mueller