Today we’d like to introduce you to Brandi Majerle.
Brandi, can you briefly walk us through your story – how you started and how you got to where you are today.
Five years ago, my husband and I moved from Kansas City (where we grew up) to Phoenix. As part of the move, I started sharing images of our life on social media, so family and friends back in Kansas City could see what we were up to. The more I shared, the more I realized people really enjoyed seeing photos of our pups. They were interested in seeing all the pup’s adventures and experiencing the world through their eyes.
When we moved from Kansas City, I left my portrait photography studio behind and was taking a break from any professional photography. But the love that was expressed for photos of my dogs ended up inspiring me to get my camera out and rediscover my love of photography. This time, with my dogs as the subject!
I started documenting our lives, through the perspective of the pups. We started traveling more, and now our fans travel along with us, through our social media posts. The feedback and interaction I received was so uplifting and inspiring. We were making people smile, and have joined this online dog-loving community that brings a bright light in what can sometimes be a dark world.
I have embraced that feeling, and now it’s our mission! Our pups bring us so much happiness. They make us smile and laugh on a daily basis, and I just want to share that with the world… to bring as many smiles and as much happiness as possible to all… whether they live next door, or on the other side of the world.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There are always ups and downs, as you figure out who you are, and the message you want to share. I think the best advice is to Be You… be authentic, be real, do what you love. You can be inspired by other people, but don’t try to copy them, or be exactly like them. What makes us all special is our uniqueness and our differences… how we choose to approach the world and the way we express ourselves.
While my goal is to bring happiness and make others smile, I want to be real, at the same time. There are hard times in life. For me, the hardest moment has been saying goodbye to our first pup, Joey. Over a year and a half has gone by, and I still get choked up thinking about him. I do my best to share memories and feelings of him because even though it might not be the giggle or the smile that our audience is used to, I know that there are others who are going through similar experiences, and it’s important to know that we are not alone.
Through sharing, we have built a community… one that supports each other in times of hardship, celebrates each other in times of happiness, but most of all is just there when a friend is needed.
What should we know about PBJ Pack? What do you guys do best? What sets you apart from the competition?
My photographs of the pups are what we’re known for. They’re what bring smiles to faces and brighten up sad days. In addition to our social media posts, we have created some products that include those photos… including calendars & books, shirts, coffee mugs, and notecards. Items that will make people smile when they see the pups looking back at them.
What I’m most proud of is that we show people that anything is possible. While our pups are little, they do amazing things…from hiking to dock diving to tricks to obedience. We don’t set limits or ever say we can’t! Our very special pup, Benji, is a blind and deaf rescue, and he inspires everyone daily. Where there’s a will there’s a way! He joins in on all of our adventures. He explores the beach, takes in all the smells along with hikes and truly loves life! He’s a daily inspiration to us and to everyone who knows his story.
What do you feel are the biggest barriers today to female leadership, in your industry or generally?
I am lucky to work in an industry that is predominantly female-led. As a result, most barriers have already been tackled by those that have come before me. My goal is to continue to network with other women in the social media pet industry, to strengthen our bonds, to work together, to be a sounding board when needed and to help each other whenever possible.
- Website: https://www.pbjpack.com/
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/pbj_pack/
- Facebook: https://www.facebook.com/pbjpack/
- Twitter: https://twitter.com/pbj_pack
- Other: http://www.pbjpack.tv