Story & Lesson Highlights with Purvi Desai of Mesa

We recently had the chance to connect with Purvi Desai and have shared our conversation below.

Purvi , we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What battle are you avoiding?
Arguing with the wrong person or trying to justify yourself is often a waste of energy. From my experience, some people will never be satisfied, no matter what you do. The best thing you can do is remove that toxicity from your life—it creates space for better opportunities and healthier connections.

Can you briefly introduce yourself and share what makes you or your brand unique?
I am the founder and creator of ZAAINA. ZAAINA is a women-led indie beauty brand that transforms ancient global rituals into modern self-care essentials. Each of our product is made in small batches using clean, natural ingredients—designed to turn your everyday routine into a moment of wellness and ritual. Rooted in tradition, made for today.

Amazing, so let’s take a moment to go back in time. What was your earliest memory of feeling powerful?
The day I decided to chase my dreams was the day everything changed. It was scary, uncomfortable, and full of uncertainty. But I was determined to create a meaningful shift in my life. As things slowly began to transform, a sense of power started to rise within me.

If you could say one kind thing to your younger self, what would it be?
Trust your gut—it will always lead you in the right direction. Stop wasting your energy trying to please everyone and start standing up for yourself. That’s where real growth begins.

Next, maybe we can discuss some of your foundational philosophies and views? What would your closest friends say really matters to you?
The people closest to me are the ones who matter most. It took years to build meaningful friendships and relationships. My peace of mind, dreams, and personal and professional goals are my top priorities—and I won’t compromise them for anything.

Okay, so before we go, let’s tackle one more area. Have you ever gotten what you wanted, and found it did not satisfy you?
I’m a goal-driven person—I set ambitious targets that feel out of reach and work relentlessly to achieve them. The funny thing is the satisfaction of reaching the goal often fades quickly. But the real beauty lies in the journey—the growth, resilience, and realization of what you’re truly capable of. That feeling stays with you forever.

Contact Info:

• Website: https://www.zaaina.com
• Instagram: zaainabeauty
• Linkedin: https://www.linkedin.com/in/purvi-desai-018a935/
• Facebook: zaainabeauty

Image Credits
Photo Credit – Neal Mei