Story & Lesson Highlights with Brittany Guerra of Phoenix

We’re looking forward to introducing you to Brittany Guerra. Check out our conversation below.

Brittany, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What are you being called to do now, that you may have been afraid of before?
One thing I feel I have been called to do now more than ever is to speak truth no matter the cost. We are living in a time where distraction is constant and engineered. From the media we consume, to the ads that flood every moment, to the curated chaos of social media—our attention is under siege. And while we’re busy reacting, scrolling, and arguing, something far more dangerous is happening beneath the surface: we’re being conditioned to fear thinking for ourselves.

We’ve become afraid to challenge the narrative. We fear being labeled, ridiculed, or canceled. Our culture no longer values discussion—it punishes dissent. The moment your truth doesn’t align with the popular script, you risk social exile. And so, many voices fall silent—not because they have nothing to say, but because they’ve been made to believe that silence is safer.

For most of my life, I wasn’t afraid to speak up. I’ve always questioned things, always felt a pull toward deeper truths. But once I built a business and a brand I cared about, something shifted. Suddenly, I had something to protect. And that’s when the fear crept in—not fear of being wrong, but fear of what telling the truth might cost.

But I’ve realized that the real risk isn’t in speaking up—it’s in staying quiet while the world slips further into compliance and confusion.

I believe that speaking truth is exactly what we’re all being called to do right now.

Truth-telling is not just about facts—it’s about integrity. It’s about remembering who we are in a world that profits from us forgetting. It’s about piercing through illusion and seeing clearly, even when it’s uncomfortable. Especially when it’s uncomfortable.

We are being manipulated through fear, through noise, through division. The more polarized we are, the more easily we’re controlled. That’s why honest conversation—raw, human, uncomfortable truth—is revolutionary. It wakes people up. It dissolves the illusion that we must all think the same to live in peace. We don’t.

We are all being called to something right now. For me, it’s truth. For you—it might be the same. And if it is, I hope you answer it. Because the world doesn’t need more noise—it needs voices willing to speak clearly, stand firmly, and light the way forward.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Brittany Guerra, and I’m the founder of Enchanted Moon Soapery. My story isn’t one of ease—it’s one of rising. I’ve walked through darkness, trauma, and deep personal transformation, and I’ve used that journey as alchemy—turning wounds into wisdom, and pain into purpose.

That same energy is woven into everything I create.

Enchanted Moon isn’t just about products—it’s about principles. We believe in people before profit, and in working with nature, not against it. That means using ingredients and practices that are sustainable, gentle on the body, and kind to the Earth. We stay away from harmful additives like synthetic fragrance oils and choose packaging that gives back to the land—like our plantable wildflower labels.

We take pride in every ingredient we select, and in the slow, mindful process of creation. Nothing is rushed or forced. Each bar is patiently cured, thoughtfully crafted, and made with intention.

To us, this is a quiet rebellion—a stand against the corporate systems that have sold us cheap, toxic products for profit at the cost of our health and our planet. Enchanted Moon is part of a movement toward something different: wholeness, balance, community, and truth.

We don’t believe clean, honest products should come at an elite price. We believe small businesses are the heart and soul of every community. And we believe that true happiness comes not from consuming more—but from returning to peace, purpose, and connection.

This is more than a brand. It’s a way of being. And I’m honored to share it.

Okay, so here’s a deep one: What breaks the bonds between people—and what restores them?
Bonds are often broken by betrayal, but not always the obvious kind. Sometimes it’s the quiet betrayals that fracture relationships the most: withholding truth, avoiding hard conversations, emotional neglect, or choosing comfort over authenticity. Beneath all of it is a breakdown in communication. We stop listening. We stop seeing each other. We let fear, pride, or ego speak louder than love.

What restores bonds is always the opposite of what broke them:

Empathy. Understanding. Integrity. Communication.

The willingness to be honest. The humility to listen. The grace to forgive. The strength to love people as they are—not for who we want them to be.

That doesn’t mean we abandon boundaries. Boundaries are sacred. They protect what we value. But we must stop expecting people to conform to our comfort zones. Real connection asks us to grow, not control.

The truth is that what society rewards today is often backwards. We admire loyalty until it challenges us. We claim to value honesty—until it becomes inconvenient. Qualities like emotional responsibility, self-awareness, and compassion aren’t widely taught, but they’re the foundation of real connection and collective healing.

You can see how the breaking of bonds, and more importantly, the refusal or inability to restore them—has rippled out into the larger fabric of society. Division, polarization, isolation, and cycles of harm all trace back to broken connections left unhealed. What begins in the personal becomes cultural. And when repair is absent, the fractures widen.

Because how we break and restore bonds with one another is a direct reflection of whether we will continue to fracture as a species… or finally begin to heal as one.

Was there ever a time you almost gave up?
Yes. The time I almost gave up was after the suicide of my father.

He was the one who pushed me to start my business. At first, I thought he was pushing me because he didn’t think I had done enough—or that he wasn’t proud of me. But now, with time and perspective, I can see that he saw something in me long before I saw it in myself. Maybe even before anyone else did.

The hardest part is that he never got to see what became of it. He never saw my soaps on store shelves, or the farmers markets I would attend, or moments like this—where I get to tell my story in an article like this one. All of my success came after his passing, and for a long time, that made everything feel hollow.

It was a time when I had to ask myself a hard question: Did I start this for me—or was I doing it to gain his approval? And the truth is, at least in the beginning, I think I was just trying to make him proud. So, when he left, it felt like the perfect moment to quit. No one would have blamed me. Losing a parent is enough. Losing them to suicide… it’s something else entirely. The grief is complicated. The pain is deep. And I had every reason to walk away.

And honestly, quitting would’ve been easier. Because building this business without him has been painful. He was the person I always wanted to call after every accomplishment. It was his opinion I valued most. And it was his presence in my life I had fought hardest for.

His suicide felt uniquely cruel and unfair. It felt like I had finally been given a glimpse of what it was like to have a present, loving father—and a grandfather to my children, a guide to my siblings—only for it to be taken away in the most devastating way.

But I didn’t give up.

Because something in me knew I had to keep going—not just in spite of the pain, but because of it. I kept creating. I kept showing up. And slowly, my “why” shifted. I stopped doing it for approval and started doing it from love. From purpose. From truth.

And in that transformation, I found my power.

To anyone who’s grieving, questioning their worth, or wondering if it’s even worth continuing—I want you to know this: as long as you keep showing up for yourself, it doesn’t matter who else does. Sometimes, the people we hope will be our biggest supporters aren’t always there in the ways we expect. And that’s hard. But I keep showing up. I keep creating. I keep building something that matters, because I matter. You do too. Your healing, your dreams, your voice—they’re worth it, even if the applause is quiet or delayed. Don’t wait for the world to validate your journey. Be the one who keeps showing up, even when it’s hard. Especially when it’s hard.
Because in the end, your strength isn’t proven by who stands beside you—it’s revealed in how you stand for yourself.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief you used to hold tightly but now think was naive or wrong?
One belief I held naively for a long time was that the United States functions as a genuine two-party system—where two distinct political parties offer real choices and opposing visions for the country’s future. I thought that by voting, participating, and engaging with this system, I was making a meaningful difference in shaping policies and leadership.

What I’ve come to realize, however, is that this belief is flawed. Both major parties are deeply influenced—if not controlled—by corporations, lobbyists, and special interests that prioritize profit and power over people’s well-being. The real differences between the parties are often more cosmetic than fundamental, essentially two sides of the same coin designed to keep us divided and distracted.

For example, consider how lobbying shapes legislation. Industries like pharmaceuticals, fossil fuels, and big tech pour millions into both parties to protect their interests, regardless of who’s in power. This means that while politicians may campaign on vastly different platforms, once elected, their policies often reflect the agendas of those paying the bills—not the everyday struggles of the people.

Another example is how media narratives often reinforce this division, amplifying conflicts between parties to keep voters polarized. It’s easier to rally people around a team to root for or against than to encourage critical thinking about the system as a whole.

This realization pushed me to look beyond the surface and question the stories I was told about democracy, choice, and leadership. It made me understand that true agency requires more than just picking a side—it means seeking the deeper truth of who holds power and how we can reclaim it.

It also taught me that meaningful change often happens outside traditional systems—through community building, and honest conversations that break us free from the binary narratives that divide us.

Okay, so before we go, let’s tackle one more area. What do you understand deeply that most people don’t?
I understand, on a soul level, that no one is coming to save you. There is no outside source that’s going to swoop in to fix your problems, shield you from your pain, or give your life meaning. And while that realization might sound disheartening at first, it’s actually one of the most revolutionary truths you can awaken to. Because once you accept that, you stop waiting. You stop looking outside yourself for permission, for validation, for someone to choose you or rescue you. You begin to understand that you are the one you’ve been waiting for all along.

This gives you the freedom to be fully yourself—authentic, unapologetic, and grounded in your own truth. You’re no longer chasing approval. You’re no longer performing. You’re just being—and that is so powerful.

I also understand that pain isn’t something to avoid or numb. It’s a portal. A teacher. It shapes you in ways that comfort never could. Most people try to outrun their suffering, but I’ve learned that facing it is where real transformation begins. That’s where strength is built, and where wisdom is born.

And finally, I understand that everyone’s just trying to figure it out. No one has all the answers, no one gets it completely right. So, there’s no reason to feel insecure about your path. Don’t look outside of yourself for your worth. Look within—and keep going.

Contact Info:

• Website: https://www.enchantedmoonsoapery.com
• Instagram: @enchantedmoonsoapery
• Facebook: @enchantedmoonsoapery
• Yelp: Enchanted Moon Soapery

Image Credits
Thank you to my beautiful sister Akasha Morriston for taking these photos!