Stephanie Wimbish of Phoenix on Life, Lessons & Legacy

We recently had the chance to connect with Stephanie Wimbish and have shared our conversation below.

Hi Stephanie, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do you think is misunderstood about your business? 
I think that people may assume that we get our products made elsewhere and we just slap a label on it and call it a day. I don’t think that people understand how hard it actually is to create a good product. It takes time and not everything that is formulated will become a product that we sell. There’s a lot of trial and error that goes into each and every product. After that you have to hope that everyone loves what you created as much as you do. We started our business to help our daughter. We saw how much it helped her so, we just wanted to be able to spread the love to everyone else.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Stephanie and I am the CEO of Jadyn Alexander Beauty. We named our business after our 2 amazing kids. We started our business because of our daughter Arianna. She was born jaundice and we found out that she had biliary atresia. She had to have a liver transplant at just 11 months old. With that comes a lot of stress on us as parents but also stress on Ari and her skin. She was in and out of the hospital for part of her life. She would get rashes and broken skin from the tape and different adhesives. The creams that they used to help didn’t. I was tired of seeing our daughters looking the way that it did; I did my own research and created something that could help heal and protect her skin. This is how we got started.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What breaks the bonds between people—and what restores them?
Not sticking up for those that didn’t have a voice. Leaving someone in an environment where they are being hurt. Not being your true self. Trying to be someone or something that you’re not. Not communicating. Being selfish.

You can try to restore those broken bonds by apologizing. Being honest with not only the people around you but with yourself.

Is there something you miss that no one else knows about?
Spending time with our daughter. She was and will always be the light at the end of my tunnel. She always spoke her mind, she was independent and she loved to laugh. Her laugh was contagious. She was likable, lovable and never a push over. She’s our daughter. She’s Ari!

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What’s a belief you used to hold tightly but now think was naive or wrong?
That you should be nice to everyone. When you’re young you were always told to be nice and to be respectful, even if they aren’t nice or respectful to you. I think that you should be kind to people and you should just be YOU. Being nice all the time is draining especially if the person or people you’re being nice to isn’t giving that same energy back.

Okay, so before we go, let’s tackle one more area. Are you doing what you were born to do—or what you were told to do?
I feel like I’m doing what I was born to do. I love helping! Our business helps us help others. It’s a great feeling knowing that we’ve helped a lot of people take care of their skin needs and concerns.

Contact Info:

• Website: https://Jabeautyco.co
• Instagram: Jabeautyco

Image Credits
Anneke (Photos)
Adelina (Photos)
Kameo (Hair)