Rising Stars: Meet Yetti Ajayi-Obe of Midtown

Today we’d like to introduce you to Yetti Ajayi-Obe.

Hi Yetti, so excited to have you with us today. What can you tell us about your story?
I got started with my own journey, honestly. I began blogging anonymously at 14, but after graduating from college, I decided to attach my name to my words. At 22, I publicly shared something I had kept hidden for over a decade — that I was a self-mutilator who had been trying to stop. After a long, emotionally draining day at work and another relapse, I found myself Googling things like “Where do you go to love yourself?” and “Self-love boot camp.” Nothing came up. So I made the decision right then and there: my blog would no longer be about weight loss or healing from breakups. It would be about healing out loud.

For years, I documented the highs and lows of navigating anxiety, depression, and self-worth. I wrote about the pockets of joy, the rock-bottom moments, and the little wins in between. I invited others to share their stories too, and over time, that vulnerable space grew into an award-winning blog. In 2020, I took a leap and began offering 1:1 coaching. A few years later, I left my engineering career to become a full-time self-love and mindset coach. Now, in 2025, I’m not only a coach — I’m a recognized voice in the mental wellness space, with a few retreats under my belt and my own line of affirmation card decks.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely wasn’t a smooth road. I think that’s one of the biggest misconceptions people have when they’re looking at entrepreneurship from the outside. It’s hard, it’s messy, and at times, it’s incredibly nerve-wracking and disappointing, especially when you don’t have a spouse or financial cushion to fall back on.

When I officially stepped into full-time entrepreneurship, my romantic relationship fell apart, and I slipped into a deep depression that made it hard to show up for myself, let alone my clients. That season taught me that this journey isn’t just about taking calculated risks. It’s about holding tight to faith. Faith in your gifts. Faith in your vision. Because without that, the hardships will break you, and the need for outside validation will swallow you whole.

Can you tell our readers more about what you do and what you think sets you apart from others?
I specialize in helping men and women stop abandoning themselves and start choosing themselves—loudly and consistently. My work centers around mindset, self-trust, and mental wellness, offering both 1:1 coaching and tools that support deep, sustainable growth.

Alongside coaching, I create tangible wellness products that make healing a daily practice. This includes affirmation decks like Black Girl Affirmed, Black Man Affirmed, and The CEO Deck, a collaboration deck explicitly created for creative entrepreneurs. I also design custom affirmation decks for personal milestones, company wellness events, weddings, and brand activations, making mental wellness more intentional and accessible across different spaces.

I’m a mental health advocate first and foremost. My work doesn’t shy away from hard conversations about anxiety, depression, suicide, and the ways we disconnect from ourselves. I’m proud to create content and experiences that reflect the full spectrum of what it means to heal and grow, not just the polished parts.

What sets me apart is the blend of realness and intention I bring to everything I do. This isn’t about surface-level self-care. I help people confront their internal blocks, rewrite the stories that keep them stuck, and build the structure, self-trust, and softness needed to become the version of themselves they’ve always known they were meant to be.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Honestly, I’m not entirely sure. Self-love and self-care have become trendy buzzwords, often reduced to surface-level routines that barely scratch beneath the vanity. And the coaching industry, as it grows, is starting to feel like the next get-rich-quick scheme, which has created a lot of distrust.

That said, I do think we’re moving toward a more honest and holistic approach. I see more people sharing their stories beyond the highlight reels, showing the full spectrum of what healing actually looks like. I also think we’ll see a rise in intentional communities—spaces where people can be seen, supported, and reminded that they’re not alone. That deeper sense of connection is what’s really going to move the needle in our collective healing.

Contact Info:

• Website: https://yettisays.com/
• Instagram: https://www.instagram.com/yettisays/

Image Credits
Camila Cardozo