Today we’d like to introduce you to Waseem Sarrar.
Waseem, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started out in college trying to figure things out like a lot of people my age. I was always interested in sneakers, fashion, and finding ways to make money on my own, so I began reselling sneakers on the side. At the same time, I worked a variety of jobs to support myself, from flipping burgers at Five Guys to working in retail at Abercrombie & Fitch and eventually becoming a pharmacy technician at CVS.
Each experience taught me something different. Some taught me how to work under pressure, some taught me how to communicate with people, and others taught me the importance of consistency and discipline. Looking back, those jobs were all part of the process of figuring out what I actually wanted to build for myself.
In the summer of 2022, I started creating content. What began as an interest in fashion and personal style gradually grew into something much bigger. I started experimenting with different types of content, learning how social media worked, studying what connected with people, and developing my own voice and perspective.
Over time, I began building my personal brand around style, grooming, confidence, discipline, and becoming a more well-rounded man. Today, I’m focused on continuing to grow as a creator and entrepreneur while building something that reflects the lessons I’ve learned along the way. The journey definitely wasn’t linear, but I think that’s what makes it meaningful.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a smooth road. One of the biggest challenges has been figuring things out without having a clear blueprint for what I wanted to become. There were a lot of periods where I questioned whether I was putting my time and energy into the right things.
Content creation has also come with its own challenges. You can put a lot of effort into something and have it receive very little attention, while something you make casually can unexpectedly take off. Learning not to let those highs and lows determine how I viewed myself was a big part of the process.
I’ve also had to learn how to balance building something of my own with school, work, and everything else happening in my life. There were plenty of moments where progress felt slow, but I think those periods taught me patience and forced me to become more disciplined.
Ultimately, the biggest struggle was probably staying consistent before there was any guarantee that the work would pay off. You have to be willing to keep improving when nobody is watching, and that’s something I’m still carrying with me today.
Appreciate you sharing that. What else should we know about what you do?
My work is primarily focused on being a creator within the men’s fashion, grooming, fitness, lifestyle, and self improvement space overall. I enjoy creating content that is practical and visually engaging, but also has a sense of personality behind it. I want people to be able to take away valuable things from my content with something they can actually apply to their own lives.
This has been a major breakthrough year for me. From working with brands such as Temu, Jos. A. Bank, Ryze Coffee, and many others, to even being invited to my first ever Forbes Under 30 event in Arizona, it has been absolutely incredible to see something I started as a creative outlet develop into a personal brand that guys can constantly watch to become the Handsome Young Man I know they can be. Each collaboration has also pushed me to become more intentional about how I create, communicate, and represent a brand while still maintaining who I am.
What makes this especially meaningful is that I’m still in school while building all of this. I currently am going to ASU and finishing with my bachelors degree in Biochemistry and although my education remains important to me, the majority of my focus outside of school is now centered around content and growing my media business.
I’m probably most proud of the fact that I’ve been able to create these opportunities for myself. I didn’t start with a huge audience or a clear roadmap. I’ve had to learn the creative side, the business side, and the personal side of being a creator as I went. I think that ability to constantly adapt while still staying true to my own style is what sets me apart.
How can people work with you, collaborate with you or support you?
email, for the majority of my clients
Contact Info:
- Website: https://beacons.ai/waseemsarrar
