Rising Stars: Meet Veronica Grijalva of Phoenix, AZ

Today we’d like to introduce you to Veronica Grijalva.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Veronica Grijalva, vacationing in the picturesque Playa del Carmen, Mexico, stumbled upon a hidden gem – a handcrafted necklace and earring set that resonated deeply. It wasn’t just the beauty of the pieces that captivated her, but the cultural heritage and artistry embodied in each intricate detail. This chance encounter ignited a spark within Veronica, rekindling a long-held dream of entrepreneurship. Fueled by her passion of self-expression and appreciation for handcrafted art, Veronica – a seasoned business executive with a background in finance knew the time was right to embark on a new venture. This discovery in Playa del Carmen wasn’t just a vacation souvenir; it was the cornerstone of a vibrant journey to share the joy of Mexican cultural craftsmanship with the world.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s definitely a learning process and I think the biggest obstacles is time management and balancing your personal life, day job and entrepreneurship.

Appreciate you sharing that. What else should we know about what you do?
I welcome you to immerse yourself in the vibrant culture of Mexico through exquisitely handcrafted pieces. My journey began with a deep appreciation for the artistry embedded in traditional Mexican crafts. I want to share this love with the world by introducing unique, capsule collections designed by talented Mexican artisans.

​

Each piece tells a story, reflecting the cultural heritage and techniques passed down through generations. When you wear one of these creations, you’re not just getting stunning artwork, you’re getting a piece of Mexico’s soul.

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
Start.. start.. start… you will not know until you do it.

Achievement is not about what you’ve done, but what you gain from experience.

So follow your heart and do not be afraid.

Contact Info:

• Website: Itziaartistry.com
• Instagram: @itziaartistry
• Facebook: @itziaartistry