Rising Stars: Meet Rayshelle McDonald of Tempe

Today we’d like to introduce you to Rayshelle McDonald.

Thank you so much for sharing your story and insight with our readers. To kick things off, how did you get started?
When I first created my brand Unapologetically Me by Rae in late 2020. At first, my brand was going well. I was motivated and promoted my business as much as possible, which would populate quickly. This is when my motivation started to go away, but I wanted to succeed with my brand and products. Unfortunately, I put a hold on promoting my brand and focused on healing after pregnancy. After a few months, I stumbled upon UGC (user-generated content creator) and did my research. I soon started to fall back in love with creating content. As you can see, I have over 11K followers on TikTok (@unapologeticallymebyrae), and I share all things Rae, such as lifestyle, health/wellness, and beauty content, with my Crew, as I like to say. Being a UGC creator has opened many doors for me, such as being approved for the Amazon Influencer Program and having my particular storefront to promote and review everyday products that I love—having the confidence to reach out to brands for collaborations and receive emails for possible collaborations! I love seeing how much my growth has gone since starting my brand and showing my community that expressing how to love yourself and learning to prioritize self-care properly is a top priority.

Can you talk to us about the challenges and lessons you’ve learned? Looking back, would you say it’s been easy or smooth in retrospect?
Starting my brand was a smooth road, but challenges arose as I lost motivation (due to hormones and pregnancy) and started to give up. I did not let that lack of motivation stop; I tried again, and this time, I have made so much progress that it is only going up from here!

Let’s switch gears a bit and talk business. What should we know about your work?
I am a digital content creator, Amazon Influencer, and Creative Strategist focusing on lifestyle, health/wellness, and beauty. I am known for my TikTok videos (@unapologeticallymebyrae) showcasing self-love and prioritizing self-care, especially when needed. I create UGC content showing unboxing, product demo, how-to’s, voiceover, vlog, fashion hauls, trends, and more. I am proud of where I have come from over the years; I knew I would be great, but I never knew it would be this early. What sets me apart from others is that I am very direct and get to the point of things.

Where do you see things going in the next 5-10 years?
I am rebranding my lifestyle brand to increase revenue sales, get consistent sales, and get more into the UGC and Influencer world, going to brand events, meeting other social media influencers, and collaborating with huge brands.

Pricing:

• Package 1 (10-60 sec long, vertical format, edited): 1 UGC VIDEO $250
• Package 2 (10-60 sec long, vertical format, edited): 3 UGC VIDEO $500
• Package 3 (10-60 sec long, vertical format, edited): 5 UGC VIDEO $800
• Test new & creative ways to hook your audience: $350 UGC A/B Testing Package Includes ( 2 ready-to-post videos, 2 hooks, 2 CTA’s, 30-day usage rights)
• UGC PHOTOS: Package 1: 5 photos $100, Package 2: 10 photos $175, Package 3: 15 photos $250 (includes: selfies with product, lifestyle, product demo, product photography)

Contact Info:

• Website: https://unapologetically97.wixsite.com/website/s-h-o-p
• Instagram: https://www.instagram.com/rayshellemcdonald_/
• Linkedin: https://www.linkedin.com/in/rayshelle-mcdonald-5617a2266/
• Other: https://www.tiktok.com/@unapologeticallymebyrae