Meet Zachary Colman of Creatitive

Today we’d like to introduce you to Zachary Colman.

Hi Zachary, we appreciate you taking the time to share your story with us today. Where does your story begin?
I wanted to be a professional athlete like my dad, and as I went through my young adult life, I tried to play at that high level. I wanted to make him proud and follow in his footsteps. I started to feel like it wasn’t for me. In part, I wasn’t the best player on the field, but I just kept feeling like something was missing. I felt like I was living his life, not mine, and felt unheard and unseen.

I started to wonder what else was out there. I’m unsure if it was an instant ah-ha moment or took weeks, but I began learning more about visual communications and how brands can create their narrative. That’s when the true epiphany hit, I didn’t have to follow in my father’s footsteps, but through branding and visual communications, I could create my path, I can create a path that truly reflex me and who I am.

I instantly fell in love with it. It played to my creative side and my technical side. So I pushed to create a career path in this field. And it WAS rewarding. I learned over time that you can express yourself and communicate your values through visual language, the written word, and verbal communication to develop your story and push your narrative. As I progressed, I followed my path and wanted to help others do the same.

By helping brands articulate their story and helping them get their message out there, I was helping them feel seen and heard. Branding isn’t about a logo, what font you choose, or a color palette; it’s not even about getting that celebrity endorsement. Branding is about displaying your values and expressing who you are and what you are passionate about—finding your purpose and committing to communicating that to the world. Everything else is just meant to support that, enhance it.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Multiple pivotal points in my life led to where I am now. Nothing is ever smooth, and the road is always bumpy; the ability to get over those humps has allowed me to grow to where I am. One of the main struggles I have had recently has been defining what I look at as a success. Within that struggle, money was no longer an obstacle; giving back the way I could be. I had to redefine my meaning of success; it’s a continuous struggle that I still work on today as I define my true meaning of happiness. I have grown a business where I can happily say my family is happy, are millionaires, no, but we have always been the kind of people that feel more comfortable living within our means, so in some sense, yes, we are.

Appreciate you sharing that. What should we know about Creatitive?
Creatitive is a Motivation & Grit-focused Branding Agency. We work with brands that help people stay mentally fit and enjoy feeling on top of their game. We create customized branding, public relations, and web strategies so they can excel in their sport, business, and beyond. We’re not a traditional sports branding agency. We are selective in the athletes and companies we work with. Our selective approach ensures our experienced team can meet your exact needs. We operate our business just like a sports team; every team member has a role in the BrandBuild® process. Our clients enjoy working with us because we understand their business-driven mindset. We help you like a coach; instead of evaluating your talent, we help develop and build your brand. As part of our ongoing partnership, we continuously evaluate and identify strengths, weaknesses, and opportunities to help your brand grow.

If you had to, what characteristic of yours would you give the most credit to?
Grit/Perseverance, Integrity, progressive and non-egotistical are values I push for most in myself and others.

Pricing:

• Brand Strategy 20k+
• Web Strategy 15k +
• Market Strategy 5k/mo+

Contact Info:

• Website: https://creatitive.com
• Instagram: https://www.instagram.com/creatitive/
• Linkedin: https://www.linkedin.com/in/creatitive/
• Twitter: https://twitter.com/athletitic
• Youtube: https://www.youtube.com/channel/UCHHOVBghX_ENHwg2QhYUzlQ
• Other: Google Search: Creatitive