January 31, 2019

Meet Yuri Houston of Mischief Made

Local Stories

Today we’d like to introduce you to Yuri Houston.

Yuri, can you briefly walk us through your story – how you started and how you got to where you are today.
Before starting Mischief Made, I had many experiences working as a salesperson, designer and pattern maker in Japan. I started drawing about six years ago, and after moving to LA, I started to make vintage inspired t-shirts.

I wanted to give my brand a name that started with the letter M. There were many mischievous images in 1950’s designs, and I liked drawing similar images, so I decided to name the brand Mischief Made.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
With the current brand it has been pretty smooth, but really I started working with the ’50s and ’60s inspired styles in Tokyo, and at that time I couldn’t take it further than being a hobby.

We’d love to hear more about your business.
I started making clothing when I was seven years old, for my dolls. In high school, I did a fashion show with friends and started to get serious and decided to study fashion.

After graduating from fashion academy, I worked at a rockabilly shop for four years. I went to many rockabilly events and fell in love with the music, clothing, and culture. Also, my senpai taught me a lot.

Around that time, I started my own brand in Tokyo while working as a pattern marker.

How do you define success?
For the longest time, success has simply meant being able to live doing what I love to do.

Contact Info:

Website: http://www.mischiefmadeclothing.com
Email: contact@mischiefmadeclothing.com
Instagram: https://www.instagram.com/mischief_made_me/
Facebook: https://www.facebook.com/mischief.made.me/
Other: https://www.etsy.com/shop/MischiefMadeMe

Image Credit:
Andrew Houston

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