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Meet Tyler Tang of TTang Films

Today we’d like to introduce you to Tyler Tang.

Tyler, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve always had an interest in film and photography growing up. I went to film school at Arizona State University, unsure if I’d stay in. However, I ended up falling in love with the craft. I’ll be honest that ASU wasn’t considered a top-notch film school, but I made the best of it by challenging myself to reinforce my education with outside resources. YouTube was in its early years and the inspiration of YouTubers Wong Fu Productions inspired me to keep telling stories.

I went to school with the intent of becoming a director/writer, but I ended up graduating as an editor. Thanks to a professor, I got my start working on a couple of movies being produced by some ASU faculty. This led to me editing and videography around the Valley.

To be honest, I didn’t know what I was doing when I was on my own. I lacked confidence but had the drive to improve on my skills, but I knew the best thing to do was reach out to connect with my network. I met with friends who had businesses to film projects who then connected me to other friends. Each project and job I took built up my confidence and refined my skills. Along with this new push of self-confidence, I grew my network of people who were willing to hire me not just because of mutual connection but because I was good at my craft.

I guess in the end, I got to where I’m at through knowing people, improving myself, and making my work valuable.

Has it been a smooth road?
Never been a smooth road. A lot of my journey involved failing and lack of confidence. I still struggle, but I know how to get out of that rut. I do think a little struggle helps a person to learn how to be grateful for what they have and can do.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I’m a videographer and photographer. In videography, I mainly film content for companies or provide my editing expertise. Some of my favorite jobs included editing with Grateful Ventures, now considered USA Today Life, the Seattle-based cooking YouTube channel ChefSteps, and editing with Nordstrom’s online sales content.

As a photographer, I mainly create content for myself as an escape from the day-to-day hustle. A lot of my photos focus on street photography and candid shots of daily life. There’s some kind of beauty in photos of just a natural moment in time that can’t be replicated.

How do you think the industry will change over the next decade?
I see a change in how video content will be utilized for most businesses. In some aspects, most businesses will find ways to cheap out on hiring professional video production and opt for cheaper options like just using an iPhone. However, there is a flipside.

Audiences and customers don’t want a generic talking head of a business spokesperson telling you why they’re great. People are looking for the human aspect of a business. They want to engage with something and see authenticity. They also want quality.

It’s a push-pull situation.

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