Today we’d like to introduce you to Trina Morris.
Hi Trina, thanks for joining us today. We’d love for you to start by introducing yourself.
I knew from an early age that I was drawn to words, creative people and community building. As an adult, this alignment led me to found Style Root, a niche consultancy specializing in PR, communications, branding and events. In the fall of 2019, I moved from busy New York City to sunny Phoenix as a fresh opportunity to live out my personal mantra, “Breathe. Believe. Begin again.”
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Absolutely not, and more like rugged terrain. Within three months of relocating to Phoenix, COVID upended every plan I had as a new resident building a business in a brand new market. I leaned back into my mantra and got intentional about executing my lifestyle and business expansion, even as the ground kept shifting.
Social media has been its own kind of terrain, too. It’s no longer just about expression and connection, it’s become one of the ways ‘community’ gets built and ‘brand’ gets shaped, though never the only way. Staying authentic to that engagement, while remaining true to my organic, human approach, has been an ongoing practice.
Alright, so let’s switch gears a bit and talk business. What should we know?
I’d want everyone to know that Style Root works at the intersection of communications, strategy and experience. For over 15 years, I’ve partnered with brands, cultural institutions and mission-driven organizations, from Christie’s and the Brooklyn Academy of Music in New York, to Cloth & Flame and Mountain Shadows Resort (since now in Phoenix), helping them communicate with clarity, engage with intention and show up in ways that run deeper than aesthetics.
What sets Style Root apart is that trust, communication, connection and experience aren’t just values we talk about. They’re the actual product. Every engagement, whether it’s full production or a single strategy session, is led with the same mindfulness I bring to my own practice. Calm is a deliverable too.
I’m proudest of how organically Rooted Well grew out of that same seed. What began as my personal yoga, meditation and mindfulness practice, held quietly alongside (and beneath) my entrepreneurial work, became its own offering: wellness retreats, workplace programming and facilitated dialogue for teams and communities ready to grow from the inside out. It’s proof that the best parts of a brand aren’t manufactured. They’re planted, then grown with intention.
If there’s one thing I want readers to know about Style Root, it’s that we don’t chase volume. We choose alignment. Quality over quantity for sure. Whether you’re a DTC brand, creative agency, or a founder navigating a new chapter, this is a partnership built to hold weight, and to last.
Are there any important lessons you’ve learned that you can share with us?
The most important lesson I’ve learned is to show up fully, wherever I stand, without needing to know what it will become. Rumi has a quote that I love: “Wherever you stand, be the soul of that place.” It supports how I move through both my personal and professional life. I’ve learned that you rarely know in the moment which encounter is just an encounter and which one is about to become a client, a collaborator or a lifelong friend. One of my most meaningful professional partnerships actually began with jury duty, not a pitch or a referral. I wasn’t trying to network. I was just present.
That’s taught me that showing up with integrity, bringing whatever light you have to whatever room you’re in, tends to unfold into far more than you could plan for. Not because you’re angling for it, but because you actually meant it. That’s what I call “staying Rooted.”
Pricing:
- Complimentary Initial Consultation – Every partnership begins with a free conversation to explore your needs and find the right fit.
- Project-Based – A single event, campaign or deliverable with a defined scope, timeline and structured payment milestones.
- Long-Term Retainer – An ongoing monthly partnership for fractional leadership or recurring programming.
- Flexible Hybrid – Strategic counsel on retainer, combined with project fees for specific productions.
- Custom Scope – Every engagement is priced individually around your goals, timeline and vision.
Contact Info:
- Website: style-root.com
- Instagram: @styleroot
- Linkedin: www.linkedin.com/in/trinamorris
