Meet Susan Gitenstein-Assadi of Gitenstein & Assadi Public Relations in Scottsdale

Today we’d like to introduce you to Susan Gitenstein-Assadi.

Susan co-founded her firm, Gitenstein & Assadi PR, in 1992. The firm focuses on communication services with an emphasis on expert and thought leadership campaigns. She is a highly respected national media strategist. Susan skillfully identifies her clients’ ability to be promoted to the national media and she effectively communicates their mission by weaving compelling stories that resonate with the top national and global media outlets. Her campaigns catalyze her clients into leaders of their respective fields.

Susan has over four decades of extensive experience representing non-profits, leading public companies and subject matter experts. Her firm’s campaigns are fresh, creative, tech savvy, and innovative, a cocktail that engenders powerful results.

Susan is active in the business community where Gitenstein & Assadi PR is based. In January 2018 she was named to the Advisory Board for the Global Chamber Phoenix. She was formerly the chair of the Program Committee for the Phoenix Committee on Foreign Relations (PCFR), an offshoot of the Council of Foreign Relations, and served as a board member of this organization.

Prior to founding her firm, Susan was the publicist for PBS MacNeil/Lehrer News Hour, New York, NY.

Susan received a Master’s Degree in Fine Arts from New York University, and obtained a Bachelor’s Degree from Washington University in St. Louis, Missouri.

Has it been a smooth road?
The myth that social media can be executed best by millennials has caused a bit of a challenge. Also the fact that digital and social communication channels have become so accessible, some think they don’t need strategic advice and strategy which PR professionals can provide. We provide a full spectrum of social media services, however, our challenge is to convince clients that we are as capable as millennials and younger generations. Ageism has set in. It’s our challenge to prove our capabilities in this.

Our unique offering is that we can provide the strategic vision for campaigns plus execute the social media. Often the younger generation can provide excellent content and tactics but often don’t have the experience to provide a well thought out strategic campaign.

So let’s switch gears a bit and go into the GITENSTEIN & ASSADI PUBLIC RELATIONS story. Tell us more about the business.
GAPR, is a public relations firm focused on non-profits, financial services, fintech and corporate governance related firms and has a wide breadth of experience framing client messages for the media. Susan effectively communicates these messages to target markets by executing both traditional and social media campaigns.

Because of GAPR’s expertise in representing a variety of clients, for over 25 years, she has developed high level contacts and relationships with the most influential financial media and their most prominent journalists. Susan specializes in developing customized communications strategies, content development and marketing, thought leadership positioning and PR geared towards a national and global audience using all available communication channels.

We have a high success ratio of getting our clients cited as experts in the major business and consumer media.

How do you think the industry will change over the next decade?
The communication industry will continue to become more digital. There will be an overwhelming amount of information pushed to consumers and it will be delivered faster. The key issue will be how to make your unique story stand out. We are skilled and successful at helping companies and individuals make their stories pop.

Contact Info:

• Website: http://www.gapr.biz/
• Phone: 480 860 8792
• Email: susan@gapr.biz
• Instagram: s.assad2
• Facebook: Susan Assadi
• Twitter: AssadiGit
• Other: https://www.linkedin.com/in/susan-assadi-3167/

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