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Meet Summer Roth of Name Brand Social in Tempe

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Today we’d like to introduce you to Summer Roth.

Summer, please share your story with us. How did you get to where you are today?
I graduated from ASU in 2012 with a B.A. in Communications and a B.A. in Art History. I started my career as an intern at MIM (The Musical Instrument Museum) as a marketing coordinator. With amazing leadership and professional mentors, I flourished and continued to gain experience across all aspects of marketing from traditional media buying to web development and digital media. After MIM, I worked at The Arizona Science Center and several local and global digital marketing agencies. It is through my agency experience that I came to love the digital side of marketing most and is why I started Name Brand Social. I love the ability to be able to measure results and see impact directly.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Success is not linear and that certainly is my truth. Everything that I know today, I have gained through direct experience and through working alongside other brilliant minds. I think it is very important to seek out teams of people that are very different from you because it is through different ideas, perspectives and ideologies that we grow personally and professionally. I have had amazing opportunities in my career, but I have also had some steps backwards. I have had to take job positions that were for less money, I have been laid off, I have taken jobs that ended up just not being right for me. But I also recognize each of those experiences have led me to where I am now and I can also look back and see that while some of those experiences weren’t positive, there was still learning and growth in each one.

Starting a business can be very challenging, it’s definitely a lot of hard work and pressure. What keeps me motivated is reminding myself why I did it in the first place. I love digital marketing and I love to see the businesses I work for transformed through it. I also love being able to create better marketing that is people centered. In my work, I’m not trying to hack and algorithm, I’m trying to hack people. What does your businesses audience want? what do they need? what message resonates with them? Your message should be relevant and authentic. My work is backed by strategy not just execution.

Name Brand Social – what should we know? What do you guys do best? What sets you apart from the competition?
Name Brand Social is focused on social media marketing, specially paid media and digital strategy. I have ten years of experience in marketing and not just necessarily digital. This allows me to fully understand how digital, and specifically social media, play into the greater picture of all marketing efforts. What efforts impact social media and what is social media impacting? I can work with brands and companies to identify how to amplify their message and make it actually meaningful and impactful from B2B, B2C and E-commerce.

So, what’s next? Any big plans?
I think that finding someone to execute a social media campaign or digital campaign is not something that is difficult to find, but rather someone with the ability to tie all company efforts together and to build strategy is something that is missing but much needed to survive in the landscape today. I love to work directly with brands and companies and that will never change, however, I do have plans to create another branch of Name Brand Social that focuses on education resources and guides for other digital marketing professionals. I would like to see more people focused marketing and less sales/brand/ad focused marketing. The landscape is constantly shifting and changing and it’s important to stay at the forefront. I want to be a resource in that.

Pricing:

  • Facebook Ads – Pricing is based on an hourly rate of $150

Contact Info:

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