Meet Shelley Treadaway of The Creative Scoop in North Phoenix

Today we’d like to introduce you to Shelley Treadaway.

Shelley, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started content creation and digital strategy over six years ago. After a professional career both part-time and full-time as a content writer, I found a need for better content writing in digital marketing (i.e. advertisements, website content, captions, etc.).

I’ve had a natural love for writing creatively since I was a child. I was always looking around, observing the world and creating stories driven by my imagination. As I moved through my educational career, I studied technical writing as well. Fast forward to today, my company was created around the perfect, happy marriage between writing and strategic digital content creation. There is just as much aesthetic behind my work as there is a strategy.

The Creative Scoop focuses on creating brand awareness, capturing an audience, and turning them into raving fans. All it takes is the proper strategy and understanding of what a brand is, what the audience wants, and how to best deliver that to a group of potential consumers.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has been a very rough road along the way! At one point I was writing SO much content for websites and blogs I completely lost my passion. What used to take me an hour to write was spanning over days. I just couldn’t find the motivation to buckle down.

Likewise, working from home with two children is no joke! While I have a flexible schedule and can meet outside obligations I otherwise wouldn’t be able to with a traditional 9 am-5 pm desk job, there isn’t the same job security when you are freelancing. I always feel like there is more I can be doing, more boxes to tick off a to-do list, and improvements that can be made on the content I create. You could say I am a bit of a perfectionist!

Please tell us about your business.
The Creative Scoop is a Content Marketing, Digital Distillery made up of writers and marketing specialists. We are known for content writing for blogs and websites, social media marketing, and content creation. Our idea of content creation compliments social media marketing in the sense that we create schedules for clients to distribute posts, blogs, and brand specific announcements in the form of email campaigns, digital marketing material, and more. We also specialize in lead generation through Facebook ads for the Real Estate market!

So, what’s next? Any big plans?
For the company, we continue to plan on distributing content marketing specialties, writing service, and social media services for our clients. For me, the founder, I plan on writing a book and creating online courses so other aspiring business owners can learn how to create their own businesses, find clients, and advertise, market, and spread the message of their brand!

Pricing:

• Content Marketing Packages – $500+
• Writing Services – $.07-.09/word
• Branding, Social Media Marketing Services – $500+/month

Contact Info:

• Address: 4023 East Meadow Drive, Phoenix Arizona 85032
• Website: www.thecreativescoop.com
• Phone: 480-231-9711
• Email: shelley@thecreativescoop.com
• Instagram: @thecreativescoop
• Facebook: https://www.facebook.com/thecreativescoopaz/
• Other: https://www.linkedin.com/in/michelle-treadaway-382ab22b/

Image Credit:
Takashi Sato and Nicole LeeAnn Photography

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