May 9, 2019

Meet Nick Hernandez of ABISA

Local Stories

Today we’d like to introduce you to Nick Hernandez.

Thanks for sharing your story with us Nick. So, let’s start at the beginning, and we can move on from there.
I come from a family of healthcare workers (doctors, pharmacists, nurses) but I took a different route. I’m a graduate of the U.S. Naval Academy and a former Marine Corps officer. Afterwards, I obtained my MBA from Wake Forest University and began my healthcare career as an administrator for a private practice oncology group. Eventually, I started to see an opportunity to help other private practice physician groups with the business side of their medical practices. In 2007, I started my healthcare consultancy focused on doing just that.

Has it been a smooth road?
The biggest challenge has always been marketing to physicians. Unlike with other industries, private practice physicians are extremely busy with taking care of patients and another large chunk of their time is taken up with staying on top of clinical education. This leaves very little time to get their focus on business needs. I have learned to be a prolific article writer for medical magazines and blogs and also do a lot of public speaking at healthcare conferences nationwide.

So let’s switch gears a bit and go into the ABISA story. Tell us more about the business.
My consultancy focuses on what I call strategic healthcare initiatives. As such, most of my clients are private practice physicians who are looking to grow and make some sort of strategic move that will give them a competitive advantage. For example, they may be looking to work on the organizational structure with physician partners, or they may be looking at a potential merger with another medical practice. Consequently, I do a lot of strategic planning with physician groups as well.

Contact Info:

Website: www.abisallc.com
Email: info@abisallc.com
Instagram: https://www.instagram.com/abisa_llc
Facebook: http://www.facebook.com/ABISA-269318096411645
Twitter: https://twitter.com/ABISALLC
Other: http://www.linkedin.com/company/abisa

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