Meet Merichelle Norwood of She Forks PHX in Central Phoenix

Today we’d like to introduce you to Merichelle Norwood.

Merichelle, can you briefly walk us through your story – how you started and how you got to where you are today.
When I moved to Phoenix, I joined a food community and loved trying new food places and writing about them with my friends. This inspired me to want to create my own community that valued food, writing, and photography as well.

At the same time, I come from a strong marketing background. I’ve worked with Fortune 500 Clients and have an MBA in Marketing and Entrepreneurship and wanted to share my knowledge and services with small business owners. So I married the two ideas together: my business would connect influencers with small local businesses!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I think one of my struggles early on, was convincing business owners that this type of marketing was worthwhile, and to prove to them that I was credible. I mean, I understand where they’re coming from, every dollar counts in a small business, and to invest in any type of marketing with an unknown brand, required a leap of faith. So I invested more into building a brand than profitability. This way I built trust and credibility early on, and was able to lay an amazing foundation of partners from the very beginning. I’m proud to say I’ve worked with award winning restaurants like Hana’s Japanese Eatery, Ruze Cake House, and Sip Coffee & Beer Garage, and many more.

Alright – so let’s talk business. Tell us about She Forks PHX – what should we know?
She Forks PHX hosts food-inspired events that provide a unique experience to the food loving influencer community of Phoenix, and that’s what we’re known for. I’m proud to have the community come back again and again for my events and I’m very proud to support the other local businesses and restaurants in the Phoenix area. We’re all in this together.

What sets me apart is that I seek to provide an affordable marketing service with the intention of providing a memorable experience for guests. It comes back to my honest intention of supporting other local businesses in the area, new and established, and my drive – I don’t just want to host any ordinary event. I conceptualize each event with business owners from the beginning and execute on it.

Is there a characteristic or quality that you feel is essential to success?
I think the quality that’s key to my success is grit. When I’m faced with a challenge, I don’t run away from it, I embrace it, being an entrepreneur, I possess the personality of the fearless – there’s room to make mistakes but no room to be afraid of taking a risk.

Contact Info:

• Website: https://sheforksphx.com/
• Phone: 9082084935
• Email: hello@sheforksphx.com
• Instagram: https://www.instagram.com/sheforksphx/
• Facebook: https://www.facebook.com/SheForksPHX/

Image Credit:
Justin Norwood

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