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Meet Melissa Teegarden of BabyLux in Scottsdale

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Today we’d like to introduce you to Melissa Teegarden.

Melissa graduated from Arizona State University with a Bachelor of Science Degree in Communication. After Graduation Melissa relocated to Orange County California where she worked for Email Direct, a digital direct marketing company specializing in content-rich and strategic “opt-in” email services. While with Email Direct, she gained priceless digital marketing experience before moving back to Arizona for personal reasons. Using her marketing experience, Melissa landed a job with LG Surfaces. She started in online marketing and ambitiously worked her way up to National Marketing Director, managing a 4 million dollar national marketing campaign. “Working for the LG brand has taught me to respect all aspects of marketing and how they all work together,” says Melissa. She eventually left LG Surfaces in 2006 when her first child was born and started her own marketing company, Creative Marketing Solutions. From there she provided marketing services for a variety of companies ranging from International Aerial Surveillance to local restaurants. Utilizing her knowledge of the Surfacing Industry and distribution, Melissa partnered with two other members to create American Quality Products which specializes in the distribution of a granite sealant that protects stone surfaces from staining for 15 years. Throughout her marketing career, Melissa has gained invaluable knowledge about how to build a brand and take it to market. Melissa considers her most important role to be Mother of three beautiful children, Skyyler 11, Raven 8 and Stone 7 and she has now built a luxury brand of her own.

BabyLux was created to fill a gap in the market for upscale unique infant items. As a result of the recession, most of the boutique stores had gone out of business, leaving moms no choice but to shop at the oh so boring big box stores who carry the same old stuff. BabyLux will not carry anything that can be found in big box retailers. They will only offer the one of a kind items, making your baby be the talk of any event. BabyLux was created by Melissa Teegarden who is a self-proclaimed shopaholic. Melissa Teegarden’s most rewarding and important role is being a mom of three beautiful children, Skyyler, Raven and Stone. She is also an entrepreneur and the sole owner of a marketing company Creative Marketing Solutions and a part owner of a distribution company American Quality Products. Having spent her time marketing other business concepts for many years, she finally decided to make her own dreams a reality and become a boutique owner. Sharing a love of both fashion and babies, it was a natural decision to follow her instincts and create a luxury brand of all things baby. She hopes to become the go to store for fashionable moms and grandmas who think outside the box and want unique items that all their friends will be talking about

She hopes BabyLux will fill a void in the marketplace for upscale hard to find items for Mommies and babies. BabyLux was created first and foremost to be a resource of information for Moms and secondly a boutique. As a Mother and entrepreneur Melissa is excited this next chapter in life!

Has it been a smooth road?
Absolutely not! Retail is a whole other side of business and I have had to learn many things along the way. From software to business policies to inventory all of which have included challenges. Inventory Levels have probably been my biggest learning opportunity. If you have too little, you can’t close every customer. If you have too much it takes away from your bottom line and the luxury shopping experience.

So let’s switch gears a bit and go into the BabyLux story. Tell us more about the business.
Quality and Service are what set us apart from other retailers in this industry. The brand speaks for itself meaning if your child or grandchild wears something from BabyLux others will be talking about it and be compelled to tell you about it. The quality of the fabric is of the utmost importance. We also hold our Sales associates to a different standard than other retailers.

How do you think the industry will change over the next decade?
Fortunately the baby industry is incredibly strong. While other retail industries are losing to online, the baby retail industry continues to grow. Although E commerce will substantially grow in this industry, people still care to touch and feel what goes on their child. Finding the balance in this will be the key to success over the next 5 years.

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