
Today we’d like to introduce you to Max Estrada.
Exclusive nail couture international master director of global education, founder & CEO. Being born into the beauty industry and with more than 10+ years of expertise and experience, Max Estrada has always had a strong belief in nail education and artistry. Max started playing with his mother’s nail products and reading trade publications at a very early age, even attending his first trade show at the age of five.
He started his professional career working in his family’s salon in Arizona. Within the first year of Max’s career, he aspersed to grow bigger as a nail technician, so he decided to enter his first competition. At the very young age of 16 with already a very quick and accurate acrylic application, Max entered his first professional nail competition.
Max was confident in his work; he competed and placed within the top 10 for his division and category. Full of determination, his goal was to improve his skills and conquer the competitive world of nails!
Now, Max places in every competition he enters and focuses on further refining the nail shape and developing nail technologies that make every nail artist’s life much easier. He believes that the best competition to win is the one with yourself. Always strive for your personal best. Max’s ultimate dream was to have the best products to complement his education for the nail care industry. In 2014, Max invented and designed his own company and product line, aptly titled Exclusive Nail Couture Professional, nationally and globally.
Today, Max competes all over the world. He has a true passion for his art and expresses his love for the nail industry through every nail he does. Max is now sharing his knowledge all over the world in his classes and through his new line of nail products. Being a trendsetter in the industry, Max says, “The nail industry is not about where it has been but where it’s going.” He is the man that will lead the way with Exclusive Nail Couture Professional—a dream come true!
Max to this day competes all over the world and has a true passion for his art and express his love for the nail industry thru every nail he does. Today Max shares his knowledge all over the world in his classes. Being a trend-setter in the industry, Max says “the nail industry is not about where it is but where it’s going”.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No not at all, there are so many greedy and envious people and I have learned to let go.
Please tell us more about your business.
Exclusive Nail Couture Professionals is a nail product manufacturing company founded in Tucson, Arizona by Max Estrada. It was developed to fill a void in the professional industry. Max had a dream that nails would be ultimate luxurious elegance, but still maintain the youthful and cute nature of today’s trend. Max set out to manufacture, develop and invent the newest technology of his dreams. He has many years of expertise in the industry such as product educator, salon owner, competitor and manufacturer.
Max’s dreams came true with Exclusive Nail Couture Professionals. The worldwide headquarters are situated in Tucson, Arizona. In conjunction with developing products, he is also active in holding education courses and participating in worldwide competitions.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I think the most impactful people in my career have been my teachers, who really molded me and trained me well in skills and business. my dad was ok with anything I wanted to do. my mom wanted me to be a doctor but I don’t have an interest in such. I surrounded myself with people I knew I would grow and push me to be better.
Contact Info:
- Address: 3865 e 34th street set 109
- Website: enailcouture.com
- Phone: 5209917385
- Email: pidi2002@msn.com
- Instagram: kingofnail
- Facebook: https://www.facebook.com/kingofkawaii

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