Meet Leilani Peterson of Livend LLC

Today we’d like to introduce you to Leilani Peterson. They and their team shared their story with us below:

Leilani Peterson, the visionary co-founder of Livend Face Brush, from her background as a nurse to her entrepreneurial journey, Leilani has demonstrated a passion for bringing positive change to the skincare world. With her deep understanding of skincare needs and determination to create innovative solutions, Leilani took on the challenge of designing and engineering the Livend Face Brush. Drawing upon her expertise and experience in nursing, she meticulously crafted a product that offers an unparalleled cleansing experience. Leilani’s entrepreneurial spirit drove her to bring her vision to life. She worked tirelessly to find the right manufacturing partners who shared her commitment to quality and sustainability. Through her perseverance, she successfully transformed her concept into a reality. Leilani’s journey as an entrepreneur has showcased her technical skills and her unwavering dedication to empowering individuals through skincare. Her passion for helping others has driven her to create a product that revolutionizes how people approach their skincare routines.

Today, Leilani’s Livend Face Brush is a testament to her commitment to excellence, innovation, and making a positive impact. Her journey as a nurse-turned-entrepreneur inspires others to follow their dreams, challenge norms, and create products that make a difference. Leilani Peterson, a new player in the skincare industry, continues to inspire with her unwavering dedication to empowering individuals to achieve their best skin. With Livend, she has designed a remarkable product and provided a new standard for the intersection of innovation and skincare expertise.

We all face challenges, but would you describe it as a relatively smooth road?
Livend started 4 years ago with an idea and passion for impacting how people wash their faces while keeping sustainability in mind. Beginning a product from a drawing and being able to describe, engineer, and problem-solve through the prototype phase was an obstacle that provided significant time and effort to work through. It was challenging to build a baseline of the direction of the product given its uniqueness and not having another like-product to compare. Once the prototype phase was completed, COVID-19 affected the company’s trajectory, and the manufacturer closed for 2-3 months and had limited output once open. This pushed back the materials required and the manufacturing of the product itself. We’re grateful to be in the position we are in today and to overcome the challenges faced over the 4 years of development. We look forward to continuing to change how people wash their faces.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
What you should know? Livend is a local business started in Mesa, AZ, looking to revolutionize the skincare industry.

What sets Livend apart from others on the market:

• Messy Cleansing Process: Livend Face Brush helps eliminate the mess and inconvenience of traditional cleansing methods using the brush with its angled silicone head, the gel cleanser is evenly dispersed, reducing the chances of water dripping down your arms and onto the sink or floor.
• Inefficient Cleansing: With its 45-degree angled head, Livend Face Brush allows better access to hard-to-reach areas around the nose and chin. This ensures a more thorough and effective cleansing experience, removing impurities and refreshing your skin.
• Water Wastage: Traditional cleansing methods often result in excess water usage, leading to wastage. Livend Face Brush addresses this issue by incorporating a water mist function, which provides hydration to the skin while minimizing water consumption.
• Cleanser convenience and compatibility: Livend Face Brush offers the flexibility to utilize almost any gel cleanser of your choice, allowing you to stick with your preferred product while enjoying the benefits of the brush’s design and features, which includes dispensing the soap to the head of the brush.
• Lack of Customization: Livend Face Brush features three-speed vibration settings, enabling users to customize their cleansing experience according to their preferences and skin type. Whether you prefer a gentle cleanse or a more intense exfoliation, this allows for a personalized approach.

What am I most proud of brand-wise: Livend prides itself on providing an innovative, sustainable, and inclusive skincare solution.

Can you talk to us about the role of luck?
Good and bad luck can play a role in anyone’s life and business, including in the journey of Livend. While success often stems from hard work, dedication, and strategic decision-making, luck can also be a contributing factor.

In the case of Livend, there may have been instances of good luck that helped propel the business forward. For instance, the connections to aid in design and manufacturing were small businesses that came from word-of-mouth referrals. These fortunate events can create valuable opportunities and open doors that contribute to the growth and success of a business. Livend was fortunate to have a bootstrap start-up funded solely by the founders with no additional investors.

Conversely, there may also have been instances of bad luck or setbacks that presented challenges along the way. These could include manufacturing delays due to COVID-19 manufacturer shutdowns, supply chain disruptions with long lead times, and unforeseen market changes for product costs. While these circumstances may be out of one’s control, they can impact the progress and trajectory of a business.

Ultimately, it’s important to recognize that success is often a combination of hard work, strategic decision-making, and the ability to adapt to both fortunate and unfortunate circumstances. While luck can influence certain aspects, focusing on resilience, perseverance, and continuously striving to improve and deliver value to customers is essential.

Pricing:

• LIVEND FACE BRUSH $49.99

Contact Info:

• Website: www.Livendup.com
• Instagram: livendup
• Facebook: Livend
• Linkedin: Livend
• Twitter: Livendup
• TikTok: Livendup

Image Credits
Quianna Marie