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Meet Kristin Paxton of 3Xinfluence in North Phoenix

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Today we’d like to introduce you to Kristin Paxton.

Kristin, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am the founder and Managing Principal of 3XInfluence, a local Phoenix Influencer Marketing Creative Community! As a business developer and consumer strategist with nearly two decades of experience in sales, marketing, and brand development, I am always looking for innovative ways to reach new customers and curious about an industry trend. From this research came 3xinfluence; we wanted to create a community of creators in every niche of influence that could find tools to grow their networks, improve their influence, and connect with other creatives as well as business owners.

Since then, I have focused my expertise primarily on client cultivation, prospecting quality partnerships, and creating brand optimization and alignment for small businesses through influencer marketing. I have learned how impactful the strong creative content has on marketing campaigns for small businesses. Simply put, influencer marketing is one of the fastest-growing spaces for businesses to find new customers, expand their brand reach and awareness, and compete in larger markets.

Working for large companies like Sephora, Harley-Davidson, Sony, and Warner Brothers, helped me understand how efficient brand and marketing alignment can create tangible value and investment return for business owners. I believe in this marketing strategy and I know how to show tangible results to business owners will keeping for creatives engaged and pushing out strong and impactful content.

We intend to disrupt the market. We want to showcase how valuable partnerships with strong and innovative content creators can significantly and positively impact brands’ social strategy. Finding symbiotic alignment between content creators and businesses/brands can be extremely advantageous for any business of any size in any market. We believe in building strong long-term partnerships that allow both the brand and influencer to grow together, while also investing in our creative communities of content creators through continuous training and seminars. Our network of creators are the most innovative in the industry. We are building a network of channel strategy for local Arizona companies to utilize for brand exposure and awareness.

A community that creates together, grows together! Creatives with 3x the influence!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I began my career as an enlisted airman in the United States Air Force, training pilots for combat survival. The risk involved in entrepreneurship is great, but the risk involved and not pursuing a dream is greater. we have had challenges in a few bumps along the way but the one unwavering thing is our ability to recruit incredible talent and watch them flourish in our creative community. Their continuous dedication to helping small businesses build their brands has kept me motivated to work the 90 + hours each week to keep offering incentives for them to continuously stay engaged in our community. It helps to stay motivated when you have people around you that believe in the work you do. Is a woman in veteran-owned entrepreneur, I continued to push forward and build a community of impactful creators. An outlet for all types of creatives.

Please tell us about your business.
We started with influencer marketing which is still the core of our business. However, we are a full-service marketing agency offering everything from affordable content creation (photography and videography), media events, influencer programs, social media & marketing consulting, and much more. Coming January 2020, we have the When do we eat Podcast, featuring local food influencers and bloggers, local Chefs, restaurant owners, hoteliers, or entertainment concept owners. We will be sitting down that private Chef tables talking about the industry and different types of food trends with local chefs and farms. We will also be doing live Chef demonstrations with restaurants around Arizona. We also have our food tours in Arcadia and Old Town Scottsdale of which we have partnered with Old Town scooters. These are new attractions that we are bringing two Arizona. Offering electric scooter tours to different restaurants in both Old Town and Arcadia. This fun New concept is going to bring something exciting back to the food industry.

With companies like Sip Coffee and beer, Unbaked Cookie Dough, Classic Cakes, Provisions, Crujente tacos, Shakes & Cones and many more, we intend to showcase the local Arizona culinary scene while scooting around town. We are so thankful to all of our partners to be able to offer this exciting new food tour in Arizona!

Do you look back particularly fondly on any memories from childhood?
Travel has always been my very favorite memory as a child. My parents had the wanderlust bug and it was always a source of joy for me. Hidden beaches, historical sites, and road trips! It’s in my blood to make new memories, travel to new places, and try local cuisine!

Pricing:

  • Food & Scoot Tours $100

Contact Info:

Image Credit:
Will Coles

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